Marketing Automation

5.

Building Automation Workflows

5.1.

Welcome and Onboarding Workflows

5.1.1.

New Subscriber Welcome Series

5.1.2.

Product Onboarding Sequences

5.1.3.

Trial User Onboarding

5.1.4.

Customer Onboarding

5.2.

Lead Nurturing Workflows

5.2.1.

Educational Nurture Series

5.2.2.

Product-Focused Nurturing

5.2.3.

Industry-Specific Nurturing

5.2.4.

Role-Based Nurturing

5.3.

Re-engagement Workflows

5.3.1.

Inactive Lead Re-engagement

5.3.2.

Win-Back Campaigns

5.3.3.

Dormant Customer Reactivation

5.4.

Event-Based Workflows

5.4.1.

Webinar Registration Workflows

5.4.1.1.

Registration Confirmation

5.4.1.2.

Pre-Event Reminders

5.4.1.3.

Post-Event Follow-up

5.4.2.

Content Download Workflows

5.4.2.1.

Download Confirmation

5.4.2.2.

Related Content Recommendations

5.4.2.3.

Progressive Profiling

5.4.3.

E-commerce Workflows

5.4.3.1.

Abandoned Cart Recovery

5.4.3.2.

Post-Purchase Follow-up

5.4.3.3.

Product Recommendation Flows

5.4.3.4.

Review Request Campaigns

5.5.

Internal Notification Workflows

5.5.1.

Sales Alert Workflows

5.5.2.

Lead Assignment Notifications

5.5.3.

Support Ticket Creation

5.5.4.

Escalation Workflows

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4. Implementation and Setup

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6. Channel-Specific Automation Strategies