Marketing Automation

  1. Platform Management and Optimization
    1. System Administration
      1. User Management
        1. Security Configuration
          1. Backup and Recovery
            1. System Updates and Maintenance
            2. Performance Monitoring
              1. System Performance Metrics
                1. Deliverability Monitoring
                  1. Error Tracking and Resolution
                    1. Capacity Planning
                    2. Data Quality Management
                      1. Data Hygiene Practices
                        1. Duplicate Management
                          1. Data Validation Rules
                            1. Regular Data Audits
                            2. Integration Management
                              1. API Management
                                1. Data Sync Monitoring
                                  1. Integration Testing
                                    1. Troubleshooting Integration Issues
                                    2. Continuous Improvement
                                      1. Regular Platform Audits
                                        1. Feature Adoption Analysis
                                          1. User Training and Development
                                            1. Best Practice Implementation

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                                          9. Compliance and Data Privacy

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                                          1. Introduction to Marketing Automation