Marketing Automation

10.

Platform Management and Optimization

10.1.

System Administration

10.1.1.

User Management

10.1.2.

Security Configuration

10.1.3.

Backup and Recovery

10.1.4.

System Updates and Maintenance

10.2.

Performance Monitoring

10.2.1.

System Performance Metrics

10.2.2.

Deliverability Monitoring

10.2.3.

Error Tracking and Resolution

10.2.4.

Capacity Planning

10.3.

Data Quality Management

10.3.1.

Data Hygiene Practices

10.3.2.

Duplicate Management

10.3.3.

Data Validation Rules

10.3.4.

Regular Data Audits

10.4.

Integration Management

10.4.1.

10.4.2.

Data Sync Monitoring

10.4.3.

Integration Testing

10.4.4.

Troubleshooting Integration Issues

10.5.

Continuous Improvement

10.5.1.

Regular Platform Audits

10.5.2.

Feature Adoption Analysis

10.5.3.

User Training and Development

10.5.4.

Best Practice Implementation

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9. Compliance and Data Privacy

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1. Introduction to Marketing Automation