Marketing Automation

  1. Strategic Planning for Marketing Automation
    1. Business Goals and KPI Definition
      1. Aligning Marketing and Business Objectives
        1. SMART Goal Setting
          1. KPI Selection and Measurement
            1. Baseline Establishment
            2. Customer Journey Mapping
              1. Journey Mapping Methodology
                1. Touchpoint Identification
                  1. Pain Point Analysis
                    1. Opportunity Identification
                      1. Journey Optimization
                      2. Automation Opportunity Assessment
                        1. Process Audit
                          1. Repetitive Task Identification
                            1. Bottleneck Analysis
                              1. ROI Potential Evaluation
                                1. Priority Matrix Development
                                2. Content Strategy Development
                                  1. Content Audit
                                    1. Asset Inventory
                                      1. Content Gap Analysis
                                        1. Performance Assessment
                                        2. Content Planning
                                          1. Editorial Calendar Creation
                                            1. Content Types by Funnel Stage
                                              1. Personalization Strategy
                                              2. Asset Management
                                                1. Digital Asset Organization
                                                  1. Version Control
                                                    1. Content Governance
                                                  2. Platform Selection
                                                    1. Needs Assessment
                                                      1. Feature Requirements
                                                        1. User Requirements
                                                          1. Integration Requirements
                                                          2. Platform Evaluation
                                                            1. Feature Comparison
                                                              1. Pricing Analysis
                                                                1. Scalability Assessment
                                                                  1. Vendor Evaluation
                                                                  2. Decision Framework
                                                                    1. Scoring Models
                                                                      1. Stakeholder Input
                                                                        1. Final Selection Criteria

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                                                                    2. Core Components of Marketing Automation Platforms

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                                                                    4. Implementation and Setup