Lean Startup Methodology
The Lean Startup Methodology is a systematic approach for developing businesses and products under conditions of extreme uncertainty, aimed at shortening product development cycles and rapidly discovering if a proposed business model is viable. Championed by Eric Ries, it advocates for an iterative "build-measure-learn" feedback loop, where entrepreneurs quickly build a minimum viable product (MVP) to test their core assumptions with real customers. The data and feedback gathered are then used as "validated learning" to make evidence-based decisions on whether to "pivot" by changing a core strategy or "persevere" with the current plan, thereby reducing waste and increasing the chances of creating a product that people actually want.
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