Lean Startup Methodology

  1. The Build-Measure-Learn Feedback Loop
    1. Overview of the Loop
      1. Purpose: Testing Hypotheses Systematically
        1. Iterative Nature
          1. Rapid Experimentation
            1. Shortening Feedback Cycles
              1. Learning Velocity
              2. Accelerating the Loop
                1. Techniques for Speed
                  1. Removing Bottlenecks
                    1. Automation Strategies
                  2. The Build Phase
                    1. Formulating Hypotheses
                      1. Identifying Assumptions
                        1. Leap-of-Faith Assumptions
                          1. Defining LOFAs
                            1. Prioritizing Assumptions
                              1. Risk Assessment
                              2. The Value Hypothesis
                                1. Testing Product Value
                                  1. Customer Willingness to Pay
                                    1. Problem-Solution Fit
                                    2. The Growth Hypothesis
                                      1. Testing Growth Mechanisms
                                        1. Predicting Scalability
                                          1. Product-Market Fit
                                        2. The Minimum Viable Product
                                          1. Definition and Purpose
                                            1. The Role of the MVP in Learning
                                              1. MVP vs. Prototype
                                                1. Fidelity Levels
                                                  1. Low-Fidelity MVPs
                                                    1. High-Fidelity MVPs
                                                      1. Choosing Appropriate Fidelity
                                                      2. Types of MVPs
                                                        1. Video MVP
                                                          1. Concierge MVP
                                                            1. Wizard of Oz MVP
                                                              1. Landing Page MVP
                                                                1. Crowdfunding MVP
                                                                  1. Piecemeal MVP
                                                                    1. Smoke Test MVP
                                                                    2. Common MVP Pitfalls
                                                                      1. Overbuilding the MVP
                                                                        1. Misunderstanding Viable
                                                                          1. Ignoring Customer Feedback
                                                                            1. Feature Creep
                                                                        2. The Measure Phase
                                                                          1. Innovation Accounting Framework
                                                                            1. Establishing a Baseline
                                                                              1. Defining Initial Metrics
                                                                                1. Setting Benchmarks
                                                                                  1. Baseline Measurement Methods
                                                                                  2. Tuning the Engine
                                                                                    1. Iterative Improvements
                                                                                      1. Measuring Impact of Changes
                                                                                        1. Optimization Strategies
                                                                                        2. Pivoting or Persevering
                                                                                          1. Criteria for Decision-Making
                                                                                            1. Tracking Progress Over Time
                                                                                              1. Decision Frameworks
                                                                                            2. Actionable Metrics vs. Vanity Metrics
                                                                                              1. Defining Actionable Metrics
                                                                                                1. Characteristics of Actionable Metrics
                                                                                                  1. Causality and Correlation
                                                                                                    1. Segmentation Capabilities
                                                                                                    2. Examples of Actionable Metrics
                                                                                                      1. Conversion Rates
                                                                                                        1. Customer Acquisition Cost
                                                                                                          1. Lifetime Value
                                                                                                          2. Identifying Vanity Metrics
                                                                                                            1. Dangers of Misleading Metrics
                                                                                                              1. Common Vanity Metrics
                                                                                                                1. Page Views and Downloads
                                                                                                              2. Key Performance Indicators for Startups
                                                                                                                1. Customer Acquisition Cost
                                                                                                                  1. Customer Lifetime Value
                                                                                                                    1. Churn Rate
                                                                                                                      1. Activation Rate
                                                                                                                        1. Referral Rate
                                                                                                                          1. Retention Rate
                                                                                                                            1. Engagement Metrics
                                                                                                                              1. Revenue per Customer
                                                                                                                              2. Data Collection Methods
                                                                                                                                1. Cohort Analysis
                                                                                                                                  1. Segmenting Users by Acquisition Date
                                                                                                                                    1. Analyzing Retention and Behavior
                                                                                                                                      1. Cohort Comparison Techniques
                                                                                                                                      2. Split Testing
                                                                                                                                        1. Designing Experiments
                                                                                                                                          1. Statistical Significance
                                                                                                                                            1. Interpreting Results
                                                                                                                                              1. Multivariate Testing
                                                                                                                                              2. Usability Testing
                                                                                                                                                1. Observing User Interactions
                                                                                                                                                  1. Identifying Usability Issues
                                                                                                                                                    1. Think-Aloud Protocols
                                                                                                                                                    2. Customer Interviews
                                                                                                                                                      1. Structuring Interviews
                                                                                                                                                        1. Extracting Actionable Insights
                                                                                                                                                          1. Interview Techniques
                                                                                                                                                          2. Surveys and Questionnaires
                                                                                                                                                            1. Survey Design Principles
                                                                                                                                                              1. Response Rate Optimization
                                                                                                                                                                1. Bias Mitigation
                                                                                                                                                                2. Analytics Tools and Dashboards
                                                                                                                                                                  1. Tool Selection Criteria
                                                                                                                                                                    1. Dashboard Design
                                                                                                                                                                      1. Real-Time Monitoring
                                                                                                                                                                  2. The Learn Phase
                                                                                                                                                                    1. Validated Learning as Progress
                                                                                                                                                                      1. Defining Validated Learning
                                                                                                                                                                        1. Documenting Learning Outcomes
                                                                                                                                                                          1. Learning Repositories
                                                                                                                                                                          2. The Pivot or Persevere Decision
                                                                                                                                                                            1. Analyzing the Data
                                                                                                                                                                              1. Interpreting Results
                                                                                                                                                                                1. Statistical Analysis
                                                                                                                                                                                2. The Pivot Meeting
                                                                                                                                                                                  1. Structure and Purpose
                                                                                                                                                                                    1. Stakeholder Involvement
                                                                                                                                                                                      1. Decision Documentation
                                                                                                                                                                                    2. Understanding the Pivot
                                                                                                                                                                                      1. Definition: Structured Course Correction
                                                                                                                                                                                        1. Anatomy of a Pivot
                                                                                                                                                                                          1. Identifying the Need for Change
                                                                                                                                                                                            1. Planning the Pivot
                                                                                                                                                                                              1. Executing the Pivot
                                                                                                                                                                                            2. Types of Pivots
                                                                                                                                                                                              1. Zoom-In Pivot
                                                                                                                                                                                                1. Zoom-Out Pivot
                                                                                                                                                                                                  1. Customer Segment Pivot
                                                                                                                                                                                                    1. Customer Need Pivot
                                                                                                                                                                                                      1. Platform Pivot
                                                                                                                                                                                                        1. Business Architecture Pivot
                                                                                                                                                                                                          1. Value Capture Pivot
                                                                                                                                                                                                            1. Engine of Growth Pivot
                                                                                                                                                                                                              1. Channel Pivot
                                                                                                                                                                                                                1. Technology Pivot
                                                                                                                                                                                                                2. When to Pivot vs. Persevere
                                                                                                                                                                                                                  1. Decision Criteria
                                                                                                                                                                                                                    1. Timing Considerations
                                                                                                                                                                                                                      1. Resource Implications

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                                                                                                                                                                                                                  1. Foundations of the Lean Startup

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                                                                                                                                                                                                                  3. Core Strategic Concepts