Lean Startup Methodology

  1. Core Strategic Concepts
    1. Vision, Strategy, and Product
      1. The Role of Vision as North Star
        1. Defining Vision
          1. Communicating Vision
            1. Vision Evolution
            2. Strategy as Path to Vision
              1. Strategic Planning in Startups
                1. Adapting Strategy Based on Learning
                  1. Strategy vs. Tactics
                  2. Product as Result of Strategy
                    1. Product-Market Fit
                      1. Iterative Product Development
                        1. Product Strategy Alignment
                      2. Engines of Growth
                        1. The Sticky Engine
                          1. Focus on Customer Retention
                            1. Tracking Churn Rate
                              1. Improving Retention Strategies
                                1. Customer Success Programs
                                2. The Viral Engine
                                  1. Focus on Word-of-Mouth and Referrals
                                    1. The Viral Coefficient
                                      1. Designing Viral Loops
                                        1. Network Effects
                                        2. The Paid Engine
                                          1. Focus on Paid Advertising
                                            1. Balancing CAC and LTV
                                              1. Scaling Paid Acquisition
                                                1. Channel Optimization
                                                2. Choosing the Right Engine of Growth
                                                  1. Assessment Criteria
                                                    1. Market Considerations
                                                      1. Resource Requirements
                                                      2. Switching Engines of Growth
                                                        1. Transition Strategies
                                                          1. Timing Considerations
                                                            1. Risk Management
                                                          2. The Business Model Canvas
                                                            1. As Tool for Hypothesis Articulation
                                                              1. Mapping Assumptions
                                                                1. Iterating the Business Model
                                                                  1. Hypothesis Testing Framework
                                                                  2. Key Segments of the Canvas
                                                                    1. Customer Segments
                                                                      1. Value Propositions
                                                                        1. Channels
                                                                          1. Customer Relationships
                                                                            1. Revenue Streams
                                                                              1. Key Activities
                                                                                1. Key Resources
                                                                                  1. Key Partnerships
                                                                                    1. Cost Structure
                                                                                    2. Using the Canvas for Experimentation
                                                                                      1. Experiment Design
                                                                                        1. Testing Business Model Components
                                                                                          1. Validation Techniques
                                                                                          2. Updating the Canvas Based on Learning
                                                                                            1. Iteration Processes
                                                                                              1. Version Control
                                                                                                1. Stakeholder Communication

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                                                                                            2. The Build-Measure-Learn Feedback Loop

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                                                                                            4. Implementation and Scaling