Economics of Information and the Internet

  1. Pricing Strategies in the Digital Economy
    1. Price Discrimination
      1. First-Degree Price Discrimination
        1. Personalized Pricing
          1. Data Collection and Targeting
            1. Dynamic Pricing
            2. Second-Degree Price Discrimination
              1. Product Versioning
                1. Feature-Based Versioning
                  1. Quality-Based Versioning
                  2. Quantity Discounts
                    1. Bundling Strategies
                      1. Pure Bundling
                        1. Mixed Bundling
                        2. Self-Selection Mechanisms
                        3. Third-Degree Price Discrimination
                          1. Group-Based Pricing
                            1. Demographic Segmentation
                              1. Geographic Pricing
                                1. Temporal Pricing
                                  1. Student and Senior Discounts
                                2. Freemium Models
                                  1. Business Model Logic
                                    1. User Acquisition Strategy
                                      1. Conversion Economics
                                      2. User Conversion Funnel
                                        1. Free User Acquisition
                                          1. Engagement and Retention
                                            1. Conversion to Paid Tiers
                                              1. Churn Management
                                              2. Feature Strategy
                                                1. Free Feature Selection
                                                  1. Premium Feature Design
                                                    1. Value Proposition Balance
                                                    2. Freemium Optimization
                                                      1. Conversion Rate Optimization
                                                        1. Pricing Tier Design
                                                          1. User Experience Design
                                                        2. Subscription Models
                                                          1. Subscription Economics
                                                            1. Recurring Revenue Benefits
                                                              1. Customer Lifetime Value
                                                                1. Churn and Retention
                                                                2. Subscription Pricing Strategies
                                                                  1. Tiered Pricing
                                                                    1. Usage-Based Pricing
                                                                      1. Flat-Rate Pricing
                                                                      2. Subscription Management
                                                                        1. Billing and Payment
                                                                          1. Customer Success
                                                                            1. Retention Strategies
                                                                          2. Advertising-Based Revenue Models
                                                                            1. Pay-Per-Click Models
                                                                              1. Auction Mechanisms
                                                                                1. Bidding Strategies
                                                                                  1. Click Fraud Issues
                                                                                    1. Quality Scoring
                                                                                    2. Cost-Per-Mille Models
                                                                                      1. Audience Targeting
                                                                                        1. Viewability Measurement
                                                                                          1. Brand Advertising
                                                                                          2. Affiliate Marketing
                                                                                            1. Referral Systems
                                                                                              1. Revenue Sharing Models
                                                                                                1. Performance Tracking
                                                                                                2. Programmatic Advertising
                                                                                                  1. Real-Time Bidding
                                                                                                    1. Demand-Side Platforms
                                                                                                      1. Supply-Side Platforms

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                                                                                                  4. Two-Sided Markets and Platforms

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                                                                                                  6. Economics of Personal Data and Privacy