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Economics
Specialized Areas and Emerging Topics
Economics of Information and the Internet
1. Foundations of Information Economics
2. The Digital Revolution and Information Goods
3. Network Economics
4. Two-Sided Markets and Platforms
5. Pricing Strategies in the Digital Economy
6. Economics of Personal Data and Privacy
7. Intellectual Property in the Digital Age
8. Policy and Regulation of the Internet
The Digital Revolution and Information Goods
Economics of Digital Goods
Defining Digital Goods
Pure Digital Goods
Digitized Physical Goods
Digital Services
Cost Structure of Digital Products
Fixed vs. Marginal Costs
First-Copy Costs
Scalability and Distribution
Network Infrastructure Costs
Information Wants to Be Free vs. Expensive
Arguments for Free Information
Social Welfare Benefits
Innovation Spillovers
Arguments for Costly Information
Innovation Incentives
Quality Assurance
Economic Tensions
Product Differentiation Strategies
Versioning and Quality Differentiation
Feature-Based Versioning
Time-Based Versioning
User-Based Versioning
Paywalls and Premium Content
Hard Paywalls
Soft Paywalls
Freemium Walls
Bundling Strategies
Pure Bundling
Mixed Bundling
Unbundling and Microtransactions
Platform Bundling
Piracy and Unauthorized Distribution
Economic Impact of Piracy
Anti-Piracy Measures
Business Model Responses
Economics of Search
Search Costs
Definition and Types
Monetary Search Costs
Time Search Costs
Cognitive Search Costs
Pre-Internet Search Environment
Traditional Information Sources
Search Cost Barriers
Internet's Impact on Search Costs
Search Cost Reduction
Information Accessibility
Search Quality Improvements
Market Efficiency Effects
Price Dispersion
Competition Enhancement
Search Engines as Markets
Role as Information Intermediaries
Matching Function
Information Aggregation
Search Engine Business Models
Advertising-Based Revenue
Data Monetization
Premium Services
Sponsored Search Auctions
Auction Mechanisms
Generalized Second-Price Auction
Vickrey-Clarke-Groves Mechanism
Bidding Strategies
Keyword Bidding
Quality Score Factors
Revenue and Efficiency
Advertiser Surplus
Search Engine Revenue
Organic vs. Paid Results
Ranking Algorithms
User Behavior Patterns
Click-Through Rates
Search Engine Optimization
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1. Foundations of Information Economics
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3. Network Economics