Technology Entrepreneurship

  1. Business Model Development
    1. The Business Model Canvas
      1. Customer Segments
        1. Early Adopters
          1. Mass Market
            1. Niche Markets
              1. Multi-Sided Markets
                1. Segmentation Criteria
                2. Value Propositions
                  1. Unique Selling Proposition (USP)
                    1. Customer Pain Relievers
                      1. Gain Creators
                        1. Value Proposition Canvas
                        2. Channels
                          1. Direct Sales
                            1. Online Platforms
                              1. Distribution Partners
                                1. Channel Strategy
                                  1. Channel Conflict Management
                                  2. Customer Relationships
                                    1. Self-Service
                                      1. Personal Assistance
                                        1. Community Building
                                          1. Automated Services
                                            1. Co-Creation
                                            2. Revenue Streams
                                              1. Subscription Fees
                                                1. Licensing Fees
                                                  1. Transaction Revenue
                                                    1. Advertising Revenue
                                                      1. Data Monetization
                                                        1. Asset Sales
                                                        2. Key Activities
                                                          1. Product Development
                                                            1. Marketing and Sales
                                                              1. Customer Support
                                                                1. Platform Management
                                                                  1. Network Building
                                                                  2. Key Resources
                                                                    1. Human Capital
                                                                      1. Intellectual Property
                                                                        1. Financial Resources
                                                                          1. Physical Assets
                                                                            1. Brand
                                                                            2. Key Partnerships
                                                                              1. Strategic Alliances
                                                                                1. Supplier Relationships
                                                                                  1. Technology Partners
                                                                                    1. Joint Ventures
                                                                                      1. Coopetition
                                                                                      2. Cost Structure
                                                                                        1. Fixed Costs
                                                                                          1. Variable Costs
                                                                                            1. Economies of Scale
                                                                                              1. Cost Drivers
                                                                                            2. Lean Startup Methodology
                                                                                              1. Build-Measure-Learn Feedback Loop
                                                                                                1. Hypothesis Testing
                                                                                                  1. Experiment Design
                                                                                                    1. Learning Metrics
                                                                                                      1. Validated Learning
                                                                                                      2. Minimum Viable Product (MVP)
                                                                                                        1. MVP Definition
                                                                                                          1. MVP Development Process
                                                                                                            1. MVP Launch and Feedback
                                                                                                              1. MVP Types
                                                                                                              2. Pivoting and Iteration
                                                                                                                1. Types of Pivots
                                                                                                                  1. Decision Criteria for Pivoting
                                                                                                                    1. Iterative Improvement
                                                                                                                      1. Pivot Timing
                                                                                                                      2. Innovation Accounting
                                                                                                                        1. Actionable Metrics
                                                                                                                          1. Vanity Metrics
                                                                                                                            1. Cohort Analysis
                                                                                                                          2. Revenue Models for Tech Ventures
                                                                                                                            1. Software as a Service (SaaS)
                                                                                                                              1. Subscription Tiers
                                                                                                                                1. Usage-Based Pricing
                                                                                                                                  1. Per-Seat Pricing
                                                                                                                                    1. Freemium Models
                                                                                                                                    2. Licensing
                                                                                                                                      1. Perpetual Licensing
                                                                                                                                        1. Annual Licensing
                                                                                                                                          1. Usage-Based Licensing
                                                                                                                                            1. White Label Licensing
                                                                                                                                            2. Transaction Fees
                                                                                                                                              1. Marketplace Models
                                                                                                                                                1. Payment Processing
                                                                                                                                                  1. Commission-Based Models
                                                                                                                                                  2. Advertising
                                                                                                                                                    1. Display Ads
                                                                                                                                                      1. Native Advertising
                                                                                                                                                        1. Programmatic Advertising
                                                                                                                                                        2. Freemium
                                                                                                                                                          1. Free vs. Paid Features
                                                                                                                                                            1. Conversion Strategies
                                                                                                                                                              1. Freemium Metrics
                                                                                                                                                              2. Hardware Sales
                                                                                                                                                                1. Direct Sales
                                                                                                                                                                  1. Bundling with Services
                                                                                                                                                                    1. Razor-Razorblade Model
                                                                                                                                                                    2. Data Monetization
                                                                                                                                                                      1. Data Licensing
                                                                                                                                                                        1. Analytics Services
                                                                                                                                                                          1. Insights as a Service
                                                                                                                                                                        2. Developing a Competitive Strategy
                                                                                                                                                                          1. Porter's Five Forces Analysis
                                                                                                                                                                            1. Threat of New Entrants
                                                                                                                                                                              1. Bargaining Power of Suppliers
                                                                                                                                                                                1. Bargaining Power of Buyers
                                                                                                                                                                                  1. Threat of Substitute Products
                                                                                                                                                                                    1. Competitive Rivalry
                                                                                                                                                                                    2. Generic Competitive Strategies
                                                                                                                                                                                      1. Cost Leadership
                                                                                                                                                                                        1. Differentiation
                                                                                                                                                                                          1. Focus Strategy
                                                                                                                                                                                          2. Technology-Specific Strategies
                                                                                                                                                                                            1. Platform Strategy
                                                                                                                                                                                              1. Ecosystem Strategy
                                                                                                                                                                                                1. Network Effects Strategy
                                                                                                                                                                                                2. Blue Ocean Strategy
                                                                                                                                                                                                  1. Value Innovation
                                                                                                                                                                                                    1. Strategy Canvas
                                                                                                                                                                                                      1. Four Actions Framework

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                                                                                                                                                                                                  2. Opportunity Recognition and Validation

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                                                                                                                                                                                                  4. Product Development and Management