Sampling Theory

  1. Survey Design and Implementation
    1. Survey Planning Process
      1. Objective Definition
        1. Target Population Specification
          1. Sampling Design Selection
            1. Data Collection Planning
              1. Budget and Timeline Development
                1. Quality Requirements
                2. Questionnaire Development
                  1. Question Design Principles
                    1. Clear and Unambiguous Wording
                      1. Avoiding Leading Questions
                        1. Response Option Design
                        2. Question Types
                          1. Open-Ended Questions
                            1. Closed-Ended Questions
                              1. Rating Scales
                                1. Ranking Questions
                                2. Question Ordering Effects
                                  1. Context Effects
                                    1. Priming Effects
                                      1. Fatigue Considerations
                                      2. Questionnaire Structure
                                        1. Introduction and Instructions
                                          1. Question Flow
                                            1. Skip Patterns
                                              1. Closing Sections
                                              2. Pretesting Methods
                                                1. Cognitive Interviews
                                                  1. Focus Groups
                                                    1. Pilot Testing
                                                      1. Expert Review
                                                    2. Data Collection Modes
                                                      1. Face-to-Face Interviews
                                                        1. Advantages and Limitations
                                                          1. Interviewer Training
                                                            1. Quality Control
                                                            2. Telephone Surveys
                                                              1. Random Digit Dialing
                                                                1. Listed Sample Approaches
                                                                  1. Computer-Assisted Telephone Interviewing
                                                                  2. Mail Surveys
                                                                    1. Design Considerations
                                                                      1. Response Enhancement
                                                                        1. Follow-up Procedures
                                                                        2. Web Surveys
                                                                          1. Online Panel Surveys
                                                                            1. Email Invitations
                                                                              1. Web Survey Design
                                                                                1. Mobile Optimization
                                                                                2. Mixed-Mode Surveys
                                                                                  1. Sequential Mixed-Mode
                                                                                    1. Concurrent Mixed-Mode
                                                                                      1. Mode Effects
                                                                                        1. Cost-Benefit Analysis
                                                                                      2. Field Operations
                                                                                        1. Interviewer Training
                                                                                          1. Field Supervision
                                                                                            1. Quality Monitoring
                                                                                              1. Data Collection Monitoring
                                                                                                1. Problem Resolution
                                                                                                2. Data Processing
                                                                                                  1. Data Capture Methods
                                                                                                    1. Edit and Imputation
                                                                                                      1. Coding Procedures
                                                                                                        1. Weight Calculation
                                                                                                          1. File Preparation
                                                                                                          2. Survey Evaluation
                                                                                                            1. Response Rate Analysis
                                                                                                              1. Data Quality Assessment
                                                                                                                1. Cost Analysis
                                                                                                                  1. Lessons Learned
                                                                                                                    1. Recommendations for Future Surveys

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                                                                                                                  8. Advanced Sampling Topics

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                                                                                                                  1. Foundations of Sampling Theory