Sales Funnels

  1. Funnel Analytics and Performance Optimization
    1. Key Performance Indicators (KPIs)
      1. Traffic Metrics
        1. Unique Visitors
          1. Traffic Sources
            1. Page Views
              1. Session Duration
              2. Conversion Metrics
                1. Opt-in Conversion Rate
                  1. Sales Conversion Rate
                    1. Stage-by-Stage Conversion
                      1. Overall Funnel Conversion
                      2. Financial Metrics
                        1. Cost Per Acquisition (CPA)
                          1. Customer Lifetime Value (CLV)
                            1. Return on Investment (ROI)
                              1. Average Order Value (AOV)
                                1. Revenue Per Visitor (RPV)
                                2. Engagement Metrics
                                  1. Email Open Rates
                                    1. Click-Through Rates
                                      1. Time on Page
                                        1. Bounce Rate
                                      2. Tracking and Measurement Setup
                                        1. Analytics Platform Configuration
                                          1. Google Analytics Setup
                                            1. Goal Configuration
                                              1. E-commerce Tracking
                                              2. Tracking Pixels and Tags
                                                1. Facebook Pixel Implementation
                                                  1. Custom Event Tracking
                                                  2. UTM Parameter Usage
                                                    1. Campaign Tracking
                                                      1. Source Attribution
                                                        1. Medium Identification
                                                        2. Funnel Visualization Tools
                                                          1. Drop-Off Analysis
                                                            1. Stage-by-Stage Performance
                                                              1. User Flow Analysis
                                                            2. Conversion Rate Optimization (CRO)
                                                              1. A/B Testing Methodology
                                                                1. Test Planning
                                                                  1. Statistical Significance
                                                                    1. Test Duration
                                                                    2. Elements to Test
                                                                      1. Headlines and Copy
                                                                        1. Call-to-Action Buttons
                                                                          1. Images and Videos
                                                                            1. Page Layout and Design
                                                                              1. Form Fields
                                                                                1. Pricing Presentation
                                                                                2. User Behavior Analysis
                                                                                  1. Heatmap Analysis
                                                                                    1. User Session Recordings
                                                                                      1. Click Pattern Analysis
                                                                                        1. Scroll Depth Tracking
                                                                                        2. Funnel Leak Identification
                                                                                          1. Drop-Off Point Analysis
                                                                                            1. Friction Point Identification
                                                                                              1. Solution Implementation
                                                                                                1. Performance Monitoring

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                                                                                            4. Key Components of Digital Sales Funnels

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                                                                                            6. Advanced Funnel Strategies and Models