Sales and Marketing

  1. Marketing Execution and Channels
    1. Digital Marketing Strategies
      1. Content Marketing
        1. Content Strategy Development
          1. Content Audit and Analysis
            1. Content Planning and Calendar
              1. Content Governance
              2. Blog and Article Marketing
                1. Topic Research and Selection
                  1. SEO-Optimized Writing
                    1. Content Distribution
                      1. Performance Measurement
                      2. Video Marketing
                        1. Video Content Types
                          1. Video Production Process
                            1. Video Distribution Platforms
                              1. Video SEO Optimization
                              2. Long-Form Content
                                1. Ebooks and Whitepapers
                                  1. Case Studies and Success Stories
                                    1. Research Reports
                                      1. Lead Generation with Gated Content
                                      2. Visual Content Marketing
                                        1. Infographic Creation and Design
                                          1. Data Visualization
                                            1. Interactive Content
                                              1. Visual Content Distribution
                                            2. Search Engine Optimization (SEO)
                                              1. SEO Strategy and Planning
                                                1. SEO Audit and Analysis
                                                  1. Keyword Research and Strategy
                                                    1. Competitor SEO Analysis
                                                    2. On-Page SEO
                                                      1. Title Tags and Meta Descriptions
                                                        1. Header Tags and Content Structure
                                                          1. Internal Linking Strategy
                                                            1. Image Optimization
                                                            2. Off-Page SEO
                                                              1. Guest Posting and Outreach
                                                                1. Social Signals
                                                                  1. Online Reputation Management
                                                                  2. Technical SEO
                                                                    1. Site Speed Optimization
                                                                      1. Mobile Responsiveness
                                                                        1. Structured Data Implementation
                                                                          1. Crawlability and Indexation
                                                                          2. Local SEO
                                                                            1. Google My Business Optimization
                                                                              1. Local Citations and Directories
                                                                                1. Local Content Strategy
                                                                                  1. Review Management
                                                                                2. Search Engine Marketing (SEM)
                                                                                  1. Pay-Per-Click (PPC) Advertising
                                                                                    1. Campaign Strategy and Planning
                                                                                      1. Keyword Research and Bidding
                                                                                        1. Ad Copy Creation and Testing
                                                                                          1. Landing Page Optimization
                                                                                          2. Display Advertising
                                                                                            1. Programmatic Advertising
                                                                                              1. Retargeting and Remarketing
                                                                                                1. Audience Targeting Strategies
                                                                                              2. Social Media Marketing
                                                                                                1. Social Media Strategy
                                                                                                  1. Platform Selection and Strategy
                                                                                                    1. Content Strategy for Social Media
                                                                                                      1. Community Building and Management
                                                                                                        1. Social Media Calendar Planning
                                                                                                        2. Organic Social Media
                                                                                                          1. Content Creation and Curation
                                                                                                            1. Engagement Strategies
                                                                                                              1. Hashtag Strategy
                                                                                                                1. User-Generated Content
                                                                                                                2. Platform-Specific Strategies
                                                                                                                  1. Facebook Marketing
                                                                                                                    1. Instagram Marketing
                                                                                                                      1. LinkedIn Marketing
                                                                                                                        1. Twitter Marketing
                                                                                                                          1. TikTok Marketing
                                                                                                                            1. YouTube Marketing
                                                                                                                          2. Email Marketing
                                                                                                                            1. Email Strategy and Planning
                                                                                                                              1. Email Marketing Goals and Objectives
                                                                                                                                1. List Building Strategies
                                                                                                                                  1. Segmentation and Personalization
                                                                                                                                  2. Email Campaign Development
                                                                                                                                    1. Email Design and Templates
                                                                                                                                      1. Subject Line Optimization
                                                                                                                                        1. Content Creation and Copywriting
                                                                                                                                          1. Call-to-Action Optimization
                                                                                                                                          2. Marketing Automation
                                                                                                                                            1. Drip Campaign Development
                                                                                                                                              1. Behavioral Triggers
                                                                                                                                                1. Lead Nurturing Sequences
                                                                                                                                                  1. Lifecycle Email Marketing
                                                                                                                                                  2. Email Performance Optimization
                                                                                                                                                    1. A/B Testing Strategies
                                                                                                                                                      1. Deliverability Optimization
                                                                                                                                                        1. List Hygiene and Management
                                                                                                                                                          1. Performance Analysis and Reporting
                                                                                                                                                        2. Affiliate and Influencer Marketing
                                                                                                                                                          1. Affiliate Marketing
                                                                                                                                                            1. Affiliate Program Development
                                                                                                                                                              1. Affiliate Recruitment and Management
                                                                                                                                                                1. Commission Structure Design
                                                                                                                                                                  1. Performance Tracking and Optimization
                                                                                                                                                                  2. Influencer Marketing
                                                                                                                                                                    1. Influencer Identification and Vetting
                                                                                                                                                                      1. Campaign Strategy and Planning
                                                                                                                                                                        1. Contract Negotiation and Management
                                                                                                                                                                          1. Campaign Performance Measurement
                                                                                                                                                                      2. Traditional Marketing Channels
                                                                                                                                                                        1. Broadcast Advertising
                                                                                                                                                                          1. Television Advertising
                                                                                                                                                                            1. Radio Advertising
                                                                                                                                                                              1. Podcast Advertising
                                                                                                                                                                                1. Out-of-Home Advertising
                                                                                                                                                                                2. Public Relations and PR
                                                                                                                                                                                  1. Press Release Writing and Distribution
                                                                                                                                                                                    1. Media Relations and Outreach
                                                                                                                                                                                      1. Crisis Communication Management
                                                                                                                                                                                        1. Event PR and Publicity
                                                                                                                                                                                        2. Event Marketing
                                                                                                                                                                                          1. Trade Show Participation
                                                                                                                                                                                            1. Conference and Seminar Marketing
                                                                                                                                                                                              1. Networking Events
                                                                                                                                                                                                1. Product Launch Events
                                                                                                                                                                                              2. Lead Generation Strategies
                                                                                                                                                                                                1. Inbound Lead Generation
                                                                                                                                                                                                  1. Content Marketing for Leads
                                                                                                                                                                                                    1. SEO and Organic Traffic
                                                                                                                                                                                                      1. Social Media Lead Generation
                                                                                                                                                                                                        1. Referral Programs
                                                                                                                                                                                                        2. Outbound Lead Generation
                                                                                                                                                                                                          1. Cold Email Campaigns
                                                                                                                                                                                                            1. Cold Calling Strategies
                                                                                                                                                                                                              1. Direct Mail Campaigns
                                                                                                                                                                                                              2. Lead Capture Optimization
                                                                                                                                                                                                                1. Landing Page Design and Optimization
                                                                                                                                                                                                                  1. Form Design and Optimization
                                                                                                                                                                                                                    1. Lead Magnets and Incentives
                                                                                                                                                                                                                      1. Chatbot Implementation
                                                                                                                                                                                                                      2. Lead Qualification
                                                                                                                                                                                                                        1. Lead Scoring Models
                                                                                                                                                                                                                          1. MQL and SQL Definitions
                                                                                                                                                                                                                            1. Lead Nurturing Strategies
                                                                                                                                                                                                                              1. Sales-Ready Lead Criteria

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                                                                                                                                                                                                                          4. Core Sales Principles and Strategies