Sales and Marketing

  1. Core Marketing Principles and Strategies
    1. Strategic Marketing Planning
      1. Situation Analysis Framework
        1. SWOT Analysis
          1. Strengths Assessment and Leveraging
            1. Weaknesses Identification and Mitigation
              1. Opportunities Recognition and Prioritization
                1. Threats Analysis and Response Planning
                2. PEST Analysis
                  1. Political Factors
                    1. Economic Factors
                      1. Social Factors
                        1. Technological Factors
                        2. Competitive Analysis
                          1. Direct Competitor Identification
                            1. Indirect Competitor Assessment
                              1. Competitive Positioning Analysis
                                1. Market Share Analysis
                              2. Setting Marketing Objectives
                                1. SMART Goals Framework
                                  1. Specific Objective Setting
                                    1. Measurable Metrics Definition
                                      1. Achievable Target Establishment
                                        1. Relevant Goal Alignment
                                          1. Time-bound Milestone Creation
                                          2. OKR Framework
                                            1. Objective Setting
                                              1. Key Results Definition
                                                1. Progress Tracking
                                              2. Marketing Strategy Formulation
                                                1. Target Market Selection
                                                  1. Market Positioning Strategy
                                                    1. Differentiation Strategy Development
                                                      1. Resource Allocation Planning
                                                        1. Budget Planning and Management
                                                      2. The Marketing Mix Framework
                                                        1. The 4 Ps of Marketing
                                                          1. Product Strategy
                                                            1. Product Features and Benefits
                                                              1. Product Lifecycle Management
                                                                1. Product Differentiation Strategies
                                                                  1. Product Portfolio Management
                                                                    1. New Product Development
                                                                    2. Pricing Strategy
                                                                      1. Pricing Models and Strategies
                                                                        1. Price Elasticity Analysis
                                                                          1. Competitive Pricing
                                                                            1. Value-Based Pricing
                                                                              1. Discounting and Promotional Pricing
                                                                              2. Place and Distribution
                                                                                1. Distribution Channel Selection
                                                                                  1. Channel Management and Relationships
                                                                                    1. Retail vs Direct Sales Strategies
                                                                                      1. E-commerce and Digital Distribution
                                                                                        1. Supply Chain Considerations
                                                                                        2. Promotion and Communication
                                                                                          1. Advertising Strategy and Execution
                                                                                            1. Sales Promotion Tactics
                                                                                              1. Public Relations and PR
                                                                                                1. Personal Selling Approaches
                                                                                                  1. Digital Marketing Integration
                                                                                                2. The Extended Marketing Mix (7 Ps)
                                                                                                  1. People in Marketing
                                                                                                    1. Employee Training and Development
                                                                                                      1. Customer Service Excellence
                                                                                                        1. Internal Marketing
                                                                                                          1. Customer Interaction Management
                                                                                                          2. Process Optimization
                                                                                                            1. Service Delivery Processes
                                                                                                              1. Process Standardization
                                                                                                                1. Process Improvement
                                                                                                                  1. Customer Experience Optimization
                                                                                                                  2. Physical Evidence
                                                                                                                    1. Tangible Service Cues
                                                                                                                      1. Service Environment Design
                                                                                                                        1. Brand Touchpoint Management
                                                                                                                    2. Branding and Positioning Strategy
                                                                                                                      1. Brand Identity Development
                                                                                                                        1. Brand Name and Logo Design
                                                                                                                          1. Brand Voice and Messaging
                                                                                                                            1. Brand Personality Definition
                                                                                                                              1. Visual Identity System
                                                                                                                              2. Brand Equity Building
                                                                                                                                1. Brand Awareness Development
                                                                                                                                  1. Brand Association Management
                                                                                                                                    1. Perceived Quality Enhancement
                                                                                                                                      1. Brand Loyalty Cultivation
                                                                                                                                        1. Brand Equity Measurement
                                                                                                                                        2. Brand Positioning
                                                                                                                                          1. Positioning Statement Development
                                                                                                                                            1. Competitive Positioning Maps
                                                                                                                                              1. Repositioning Strategies
                                                                                                                                                1. Brand Architecture
                                                                                                                                                2. Value Proposition Design
                                                                                                                                                  1. Customer Needs Identification
                                                                                                                                                    1. Value Articulation
                                                                                                                                                      1. Unique Selling Proposition Development
                                                                                                                                                        1. Value Communication Strategies

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                                                                                                                                                    1. Foundational Concepts of Sales and Marketing

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                                                                                                                                                    3. Marketing Execution and Channels