Product Development

  1. Idea Generation and Concept Development
    1. Ideation Processes
      1. Creative Thinking Techniques
        1. Brainstorming Methods
          1. Mind Mapping
            1. SCAMPER Technique
              1. Six Thinking Hats
              2. Structured Ideation Approaches
                1. Problem-Based Ideation
                  1. Solution-Based Ideation
                    1. Technology-Push Innovation
                      1. Market-Pull Innovation
                    2. Idea Sourcing Strategies
                      1. Internal Idea Generation
                        1. Employee Innovation Programs
                          1. Cross-Functional Workshops
                            1. Hackathons and Innovation Days
                              1. R&D Initiatives
                              2. External Idea Sources
                                1. Customer Co-Creation
                                  1. Open Innovation Platforms
                                    1. University Partnerships
                                      1. Supplier Collaboration
                                        1. Startup Ecosystem Engagement
                                      2. Concept Development Process
                                        1. Problem Statement Formulation
                                          1. Problem Identification
                                            1. Problem Validation
                                              1. Root Cause Analysis
                                              2. Solution Conceptualization
                                                1. Solution Alternatives
                                                  1. Concept Sketching
                                                    1. Storyboarding
                                                    2. Value Proposition Design
                                                      1. Customer Jobs-to-be-Done
                                                        1. Pain Point Analysis
                                                          1. Gain Creator Identification
                                                          2. Target Market Definition
                                                            1. User Persona Development
                                                              1. Market Segment Selection
                                                                1. Beachhead Market Strategy
                                                              2. Idea Evaluation and Selection
                                                                1. Screening Criteria Development
                                                                  1. Strategic Fit Assessment
                                                                    1. Market Attractiveness
                                                                      1. Technical Feasibility
                                                                        1. Resource Requirements
                                                                        2. Prioritization Frameworks
                                                                          1. RICE Scoring Model
                                                                            1. MoSCoW Method
                                                                              1. Kano Model Analysis
                                                                                1. Impact-Effort Matrix
                                                                                2. Concept Testing Methods
                                                                                  1. Concept Validation Surveys
                                                                                    1. Focus Group Testing
                                                                                      1. Expert Evaluation
                                                                                        1. Prototype Testing

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                                                                                    2. Market Research and Opportunity Analysis

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                                                                                    4. Business Case Development