Product Development

  1. Market Research and Opportunity Analysis
    1. Market Research Fundamentals
      1. Research Objectives and Planning
        1. Primary Research Methods
          1. Customer Interview Techniques
            1. Interview Design and Structure
              1. Questioning Strategies
                1. Data Collection and Analysis
                2. Focus Group Management
                  1. Participant Selection
                    1. Facilitation Techniques
                      1. Insight Extraction
                      2. Survey Research
                        1. Questionnaire Design
                          1. Sampling Methods
                            1. Statistical Analysis
                            2. Ethnographic Research
                              1. Observational Studies
                                1. Contextual Inquiry
                                  1. Behavioral Pattern Analysis
                                2. Secondary Research Approaches
                                  1. Industry Analysis
                                    1. Market Reports and Studies
                                      1. Trade Publications
                                        1. Government Data Sources
                                        2. Competitive Intelligence
                                          1. Competitor Product Analysis
                                            1. Pricing Research
                                              1. Market Share Analysis
                                              2. Academic and Technical Research
                                                1. Literature Reviews
                                                  1. Patent Analysis
                                                    1. Technology Trend Studies
                                                2. Market Opportunity Assessment
                                                  1. Market Sizing Techniques
                                                    1. Total Addressable Market Calculation
                                                      1. Serviceable Available Market Analysis
                                                        1. Serviceable Obtainable Market Estimation
                                                        2. Trend Analysis and Forecasting
                                                          1. Technology Trend Identification
                                                            1. Social and Cultural Shifts
                                                              1. Economic Indicators
                                                                1. Regulatory Environment Changes
                                                                2. Customer Segmentation
                                                                  1. Demographic Segmentation
                                                                    1. Psychographic Profiling
                                                                      1. Behavioral Segmentation
                                                                        1. Needs-Based Segmentation
                                                                      2. Competitive Landscape Analysis
                                                                        1. Competitor Identification
                                                                          1. Direct Competitors
                                                                            1. Indirect Competitors
                                                                              1. Substitute Products and Services
                                                                              2. Competitive Analysis Frameworks
                                                                                1. SWOT Analysis
                                                                                  1. Porter's Five Forces
                                                                                    1. Competitive Positioning Maps
                                                                                    2. Feature and Capability Comparison
                                                                                      1. Feature Matrix Development
                                                                                        1. Performance Benchmarking
                                                                                          1. Pricing Analysis
                                                                                          2. Market Positioning Assessment
                                                                                            1. Value Proposition Analysis
                                                                                              1. Differentiation Opportunities
                                                                                                1. White Space Identification

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                                                                                            1. Foundations of Product Development

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                                                                                            3. Idea Generation and Concept Development