Online Business

Online Business refers to any commercial enterprise that conducts its core operations—including marketing, sales, and customer service—primarily via the internet. As a modern application of Business and Management principles, it requires strategic planning and operational oversight adapted for a digital environment. The field is intrinsically linked to Business Analytics and Technology, relying on technologies such as e-commerce platforms and digital marketing channels to reach a global audience, while using analytics to interpret customer data, measure performance, and make informed decisions to drive growth.