Online Business

  1. Analytics and Performance Measurement
    1. Key Performance Indicator (KPI) Framework
      1. Traffic Metrics
        1. Unique Visitors
          1. Page Views
            1. Session Duration
              1. Bounce Rate
                1. Traffic Sources
                2. Conversion Metrics
                  1. Conversion Rate
                    1. Average Order Value
                      1. Revenue Per Visitor
                        1. Cart Abandonment Rate
                        2. Customer Acquisition Metrics
                          1. Customer Acquisition Cost
                            1. Cost Per Lead
                              1. Lead-to-Customer Conversion Rate
                                1. Channel Performance
                                2. Financial Performance Metrics
                                  1. Return on Investment
                                    1. Return on Ad Spend
                                      1. Profit Margins
                                        1. Revenue Growth Rate
                                        2. Customer Retention Metrics
                                          1. Customer Lifetime Value
                                            1. Churn Rate
                                              1. Repeat Purchase Rate
                                                1. Net Promoter Score
                                              2. Analytics Tool Implementation
                                                1. Google Analytics Setup
                                                  1. Account Configuration
                                                    1. Goal Setting
                                                      1. E-commerce Tracking
                                                        1. Custom Dimensions
                                                        2. Google Search Console
                                                          1. Property Verification
                                                            1. Performance Monitoring
                                                              1. Index Coverage Analysis
                                                                1. Search Query Analysis
                                                                2. Platform-Specific Analytics
                                                                  1. E-commerce Platform Analytics
                                                                    1. Social Media Analytics
                                                                      1. Email Marketing Analytics
                                                                        1. Advertising Platform Analytics
                                                                        2. Advanced Analytics Tools
                                                                          1. Heatmap Analysis
                                                                            1. Session Recording
                                                                              1. User Behavior Tracking
                                                                                1. Conversion Funnel Analysis
                                                                              2. Data Analysis Methodologies
                                                                                1. Statistical Analysis
                                                                                  1. A/B Testing Design
                                                                                    1. Statistical Significance
                                                                                      1. Confidence Intervals
                                                                                        1. Sample Size Calculation
                                                                                        2. Cohort Analysis
                                                                                          1. User Grouping
                                                                                            1. Retention Analysis
                                                                                              1. Revenue Cohorts
                                                                                                1. Behavioral Cohorts
                                                                                                2. Funnel Analysis
                                                                                                  1. Conversion Path Mapping
                                                                                                    1. Drop-off Point Identification
                                                                                                      1. Optimization Opportunities
                                                                                                      2. Customer Segmentation Analysis
                                                                                                        1. RFM Analysis
                                                                                                          1. Behavioral Segmentation
                                                                                                            1. Value-Based Segmentation
                                                                                                          2. Reporting and Decision Making
                                                                                                            1. Dashboard Creation
                                                                                                              1. KPI Dashboard Design
                                                                                                                1. Real-Time Monitoring
                                                                                                                  1. Automated Reporting
                                                                                                                    1. Stakeholder Reports
                                                                                                                    2. Data-Driven Decision Making
                                                                                                                      1. Hypothesis Formation
                                                                                                                        1. Test Design
                                                                                                                          1. Result Interpretation
                                                                                                                            1. Action Implementation
                                                                                                                            2. Performance Review Processes
                                                                                                                              1. Regular Review Cycles
                                                                                                                                1. Trend Analysis
                                                                                                                                  1. Competitive Benchmarking
                                                                                                                                    1. Growth Opportunity Identification

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                                                                                                                                5. Digital Marketing and Customer Acquisition

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                                                                                                                                7. Customer Service and Relationship Management