Management Research

8.

Quantitative Research Methods

8.1.

Survey Research Design

8.1.1.

8.1.2.

Survey Administration Methods

8.1.3.

8.1.4.

Paper-Based Surveys

8.1.5.

Telephone Surveys

8.1.6.

Face-to-Face Surveys

8.1.7.

8.2.

Questionnaire Development

8.2.1.

Question Design Principles

8.2.2.

8.2.3.

Response Formats

8.2.4.

Scale Development

8.2.5.

Questionnaire Structure

8.2.6.

Pre-testing and Piloting

8.3.

Response Scales

8.3.1.

8.3.2.

Semantic Differential Scales

8.3.3.

8.3.4.

8.3.5.

Dichotomous Scales

8.3.6.

Multiple Choice Scales

8.4.

Experimental Research

8.4.1.

True Experimental Designs

8.4.2.

Quasi-Experimental Designs

8.4.3.

Pre-Experimental Designs

8.4.4.

Field Experiments

8.4.5.

Laboratory Experiments

8.4.6.

Natural Experiments

8.5.

Experimental Control

8.5.1.

Random Assignment

8.5.2.

8.5.3.

8.5.4.

8.5.5.

Counterbalancing

8.6.

Correlational Research

8.6.1.

Correlation vs Causation

8.6.2.

Cross-Sectional Correlations

8.6.3.

Longitudinal Correlations

8.6.4.

Partial Correlations

8.7.

Secondary Data Analysis

8.7.1.

Archival Research

8.7.2.

Database Analysis

8.7.3.

8.7.4.

Content Analysis of Documents

8.7.5.

Historical Analysis

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9. Qualitative Research Methods