Keyword Research

  1. Competitive Keyword Analysis
    1. Identifying SEO Competitors
      1. Direct Competitors
        1. Same Industry and Target Audience
          1. Product and Service Overlap
          2. Indirect Competitors
            1. SERP Competitors
            2. Competitor Discovery Methods
              1. Manual SERP Analysis
                1. Tool-Based Competitor Identification
              2. Analyzing Competitor Keyword Rankings
                1. Tools for Competitor Analysis
                  1. Interpreting Ranking Data
                  2. Finding Competitor Top Pages
                    1. Identifying High-Performing Content
                      1. Traffic Estimation Methods
                        1. Content Performance Analysis
                        2. Identifying Keyword Gaps
                          1. Keywords Competitors Rank For But You Don't
                            1. Gap Analysis Techniques
                              1. Opportunity Assessment
                              2. Keywords You Rank For But Competitors Don't
                                1. Competitive Advantages
                                2. Mutual Keyword Opportunities
                                3. Analyzing Competitor Content Strategy
                                  1. Content Formats and Keyword Targeting
                                    1. Content Depth and Quality Assessment
                                      1. Publishing Frequency and Patterns
                                        1. Content Gap Identification

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                                      5. The Keyword Research Process

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                                      7. Keyword Mapping and Implementation