Keyword Research

  1. Types of Keywords
    1. Categorization by Length
      1. Head Keywords (Short-tail)
        1. Characteristics and Examples
          1. High Volume, High Competition
            1. Broad Search Intent
            2. Body Keywords (Middle-tail)
              1. Characteristics and Examples
                1. Moderate Volume and Competition
                  1. More Specific Intent
                  2. Long-tail Keywords
                    1. Characteristics and Examples
                      1. Lower Volume, Lower Competition
                        1. Specific Search Intent
                          1. Higher Conversion Potential
                        2. Categorization by Target and Purpose
                          1. Primary Keywords
                            1. Definition and Selection Criteria
                              1. Main Focus Keywords for Pages
                              2. Secondary Keywords
                                1. Supporting Content Relevance
                                  1. Semantic Variations
                                  2. Latent Semantic Indexing (LSI) Keywords
                                    1. Identifying LSI Keywords
                                      1. Co-occurrence and Context
                                    2. Geographic Keywords
                                      1. Geo-targeted Keywords
                                        1. Location-Based Targeting
                                          1. Local SEO Applications
                                          2. National vs Local Keywords
                                          3. Temporal Keywords
                                            1. Evergreen Keywords
                                              1. Consistently Relevant Topics
                                                1. Long-term Value
                                              2. Format-Based Keywords
                                                1. Question Keywords
                                                  1. Query Patterns and Formats
                                                    1. Voice Search Optimization
                                                    2. Image Keywords
                                                      1. Visual Search Optimization
                                                      2. Video Keywords
                                                        1. YouTube and Video SEO

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                                                    3. Understanding Search Intent

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                                                    5. The Keyword Research Process