Industrial Organization

  1. Product Strategy and Non-Price Competition
    1. Product Differentiation Theory
      1. Horizontal Differentiation
        1. Hotelling Model
          1. Linear City Model
            1. Spatial Competition
              1. Location Choice
                1. Price Competition with Differentiation
                2. Circular City Models
                  1. Salop Model
                    1. Product Space
                      1. Entry Decisions
                        1. Welfare Analysis
                        2. Vertical Differentiation
                          1. Quality Differences
                            1. Consumer Preferences
                              1. Willingness to Pay
                                1. Quality Ladders
                              2. Advertising Economics
                                1. Types of Advertising
                                  1. Informative Advertising
                                    1. Persuasive Advertising
                                      1. Complementary Advertising
                                      2. Advertising Effects
                                        1. Consumer Information
                                          1. Brand Loyalty
                                            1. Market Expansion
                                              1. Market Stealing
                                              2. Advertising as Quality Signal
                                                1. Signaling Theory
                                                  1. Costly Signaling
                                                    1. Credibility Issues
                                                    2. Advertising and Market Structure
                                                      1. Entry Barriers
                                                        1. Concentration Effects
                                                          1. Competitive Response
                                                        2. Innovation and Research and Development
                                                          1. Innovation Types
                                                            1. Process Innovation
                                                              1. Product Innovation
                                                                1. Radical Innovation
                                                                  1. Incremental Innovation
                                                                  2. Intellectual Property
                                                                    1. Patent System
                                                                      1. Patent Length
                                                                        1. Patent Breadth
                                                                          1. Trade Secrets
                                                                          2. R&D Investment Decisions
                                                                            1. Innovation Incentives
                                                                              1. Market Structure Effects
                                                                                1. Schumpeterian Hypothesis
                                                                                2. Knowledge Spillovers
                                                                                  1. Technology Diffusion
                                                                                    1. Externalities
                                                                                      1. Clustering Effects
                                                                                      2. Patent Races
                                                                                        1. Strategic R&D Investment
                                                                                          1. Winner-Take-All Competition
                                                                                            1. Timing Issues

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                                                                                        4. Oligopoly Theory and Strategic Interaction

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                                                                                        6. Entry, Exit, and Strategic Behavior