Health Care Marketing and Strategy

  1. Measuring Marketing Effectiveness
    1. Key Performance Indicators
      1. Digital Marketing Metrics
        1. Website Analytics
          1. Traffic Volume
            1. Page Views
              1. Session Duration
                1. Bounce Rate
                2. Conversion Metrics
                  1. Lead Generation
                    1. Appointment Bookings
                      1. Form Submissions
                        1. Phone Calls
                      2. Patient Acquisition Metrics
                        1. New Patient Volume
                          1. First-Time Patients
                            1. Service Line Growth
                              1. Market Penetration
                              2. Patient Acquisition Cost
                                1. Cost per Acquisition
                                  1. Channel Effectiveness
                                    1. ROI Calculation
                                  2. Market Performance
                                    1. Market Share Analysis
                                      1. Service Line Share
                                        1. Geographic Share
                                          1. Competitive Position
                                          2. Brand Metrics
                                            1. Brand Awareness
                                              1. Brand Recognition
                                                1. Brand Preference
                                            2. Return on Investment Analysis
                                              1. Revenue Attribution
                                                1. Marketing Attribution Models
                                                  1. First-Touch Attribution
                                                    1. Last-Touch Attribution
                                                      1. Multi-Touch Attribution
                                                      2. Campaign ROI
                                                        1. Revenue Tracking
                                                          1. Cost Analysis
                                                            1. Profit Calculation
                                                          2. Performance Analysis
                                                            1. Channel Effectiveness
                                                              1. Channel Comparison
                                                                1. Resource Allocation
                                                                  1. Optimization Opportunities
                                                                  2. Campaign Analysis
                                                                    1. Pre-Post Analysis
                                                                      1. Control Group Testing
                                                                        1. Statistical Significance
                                                                    2. Patient Satisfaction and Loyalty
                                                                      1. Satisfaction Measurement
                                                                        1. HCAHPS Scores
                                                                          1. Survey Administration
                                                                            1. Score Analysis
                                                                              1. Improvement Planning
                                                                              2. Patient Surveys
                                                                                1. Custom Surveys
                                                                                  1. Satisfaction Tracking
                                                                                    1. Feedback Analysis
                                                                                  2. Loyalty Metrics
                                                                                    1. Net Promoter Score
                                                                                      1. Score Calculation
                                                                                        1. Benchmark Comparison
                                                                                          1. Improvement Strategies
                                                                                          2. Patient Retention
                                                                                            1. Repeat Visit Rates
                                                                                              1. Churn Analysis
                                                                                                1. Loyalty Programs

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                                                                                          7. Traditional Marketing and Public Relations

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                                                                                          9. Legal and Ethical Issues in Health Care Marketing