Health Care Marketing and Strategy

7.

Traditional Marketing and Public Relations

7.1.

7.1.1.

Print Advertising

7.1.1.1.

Newspaper Advertising

7.1.1.1.1.

Local Newspapers

7.1.1.1.2.

Health Sections

7.1.1.1.3.

Community Publications

7.1.1.2.

Magazine Advertising

7.1.1.2.1.

Health Magazines

7.1.1.2.2.

Local Publications

7.1.1.2.3.

Specialty Publications

7.1.1.3.

7.1.1.3.1.

Targeted Mailings

7.1.1.3.2.

Service Promotions

7.1.1.3.3.

Community Outreach

7.1.2.

Broadcast Advertising

7.1.2.1.

Radio Advertising

7.1.2.1.1.

Local Radio Stations

7.1.2.1.2.

Health Programs

7.1.2.1.3.

Sponsorship Opportunities

7.1.2.2.

Television Advertising

7.1.2.2.1.

Local TV Stations

7.1.2.2.2.

Health Segments

7.1.2.2.3.

Community Programming

7.1.3.

Outdoor Advertising

7.1.3.1.

Billboard Advertising

7.1.3.1.1.

Highway Billboards

7.1.3.1.2.

7.1.3.1.3.

Transit Advertising

7.1.3.2.

7.1.3.2.1.

7.1.3.2.2.

Directional Signs

7.1.3.2.3.

Promotional Displays

7.2.

Public Relations

7.2.1.

Media Relations

7.2.1.1.

Press Release Development

7.2.1.1.1.

News Announcements

7.2.1.1.2.

Service Launches

7.2.1.1.3.

Achievement Recognition

7.2.1.2.

7.2.1.2.1.

Journalist Relationships

7.2.1.2.2.

7.2.1.2.3.

Interview Coordination

7.2.2.

Community Engagement

7.2.2.1.

Event Sponsorship

7.2.2.1.1.

7.2.2.1.2.

Community Events

7.2.2.1.3.

Charitable Activities

7.2.2.2.

Educational Programs

7.2.2.2.1.

Health Seminars

7.2.2.2.2.

Screening Events

7.2.2.2.3.

Wellness Programs

7.2.3.

Crisis Communications

7.2.3.1.

Crisis Planning

7.2.3.1.1.

Response Protocols

7.2.3.1.2.

Communication Plans

7.2.3.1.3.

Stakeholder Management

7.2.3.2.

Crisis Response

7.2.3.2.1.

Media Statements

7.2.3.2.2.

Public Communication

7.2.3.2.3.

Reputation Protection

7.3.

Physician Referral Marketing

7.3.1.

Relationship Building

7.3.1.1.

Physician Outreach

7.3.1.1.1.

Personal Visits

7.3.1.1.2.

Relationship Development

7.3.1.1.3.

Communication Maintenance

7.3.1.2.

Educational Initiatives

7.3.1.2.1.

Continuing Education

7.3.1.2.2.

Medical Conferences

7.3.1.2.3.

Training Programs

7.3.2.

Referral Network Development

7.3.2.1.

Network Mapping

7.3.2.1.1.

Referral Source Identification

7.3.2.1.2.

Relationship Assessment

7.3.2.1.3.

Opportunity Analysis

7.3.2.2.

Referral Systems

7.3.2.2.1.

Referral Tracking

7.3.2.2.2.

Communication Systems

7.3.2.2.3.

Feedback Mechanisms

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