Event Management

  1. Event Initiation and Conceptualization
    1. Defining Event Goals and Objectives
      1. The SMART Framework
        1. Aligning with Stakeholder Needs
          1. Setting Measurable Outcomes
          2. Stakeholder Analysis and Management
            1. Identifying Key Stakeholders
              1. Internal Stakeholders
                1. External Stakeholders
                2. Mapping Stakeholder Influence and Interest
                  1. Stakeholder Communication Planning
                    1. Managing Stakeholder Expectations
                    2. Feasibility Study
                      1. Financial Feasibility
                        1. Preliminary Budgeting
                          1. Funding Sources
                          2. Logistical Feasibility
                            1. Venue Availability
                              1. Resource Assessment
                              2. Market Feasibility
                                1. Audience Demand Analysis
                                  1. Competitive Event Analysis
                                2. Developing the Event Concept
                                  1. Theme and Brand Identity
                                    1. Visual Identity
                                      1. Messaging and Tone
                                      2. Target Audience Profiling
                                        1. Demographic Analysis
                                          1. Psychographic Analysis
                                          2. Defining the Attendee Experience
                                            1. Journey Mapping
                                              1. Value Proposition
                                            2. Initial Scope Definition
                                              1. Deliverables and Boundaries
                                                1. Success Criteria
                                                  1. Initial Timeline Estimation

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                                                1. Introduction to Event Management

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                                                3. Event Planning and Development