Digital Marketing Analytics

  1. Optimization and Strategic Implementation
    1. Conversion Rate Optimization
      1. Optimization Opportunity Identification
        1. Funnel Analysis Techniques
          1. User Experience Audits
            1. Heuristic Evaluation
            2. Hypothesis Development Framework
              1. Problem Identification
                1. Solution Hypothesis Formation
                  1. Success Criteria Definition
                  2. Testing and Experimentation
                    1. Test Design Principles
                      1. Sample Size Calculation
                        1. Test Duration Planning
                          1. Results Analysis and Implementation
                          2. Optimization Program Management
                            1. Testing Roadmap Development
                              1. Resource Allocation
                                1. Performance Tracking
                              2. Budget Optimization and Resource Allocation
                                1. Channel Budget Allocation
                                  1. Performance-Based Budgeting
                                    1. Portfolio Optimization
                                      1. Risk-Adjusted Returns
                                      2. Campaign Pacing Strategies
                                        1. Spend Pacing Models
                                          1. Performance-Based Adjustments
                                            1. Seasonal Budget Allocation
                                            2. Resource Efficiency Analysis
                                              1. Cost-Effectiveness Measurement
                                                1. Productivity Optimization
                                                  1. Scalability Assessment
                                                2. Return on Investment Analysis
                                                  1. ROI Calculation Methodologies
                                                    1. Simple ROI Formula
                                                      1. Risk-Adjusted ROI
                                                        1. Incremental ROI
                                                        2. Revenue Attribution Models
                                                          1. Direct Attribution
                                                            1. Assisted Conversion Credit
                                                              1. Multi-Touch Attribution
                                                              2. Investment Optimization
                                                                1. Portfolio Performance Analysis
                                                                  1. Reallocation Strategies
                                                                    1. Growth Investment Planning
                                                                  2. Customer Value Analytics
                                                                    1. Customer Lifetime Value Modeling
                                                                      1. Historical CLV Calculation
                                                                        1. Predictive CLV Models
                                                                          1. Segmented CLV Analysis
                                                                          2. Customer Acquisition Cost Analysis
                                                                            1. Blended CAC Calculation
                                                                              1. Channel-Specific CAC
                                                                                1. CAC Payback Period
                                                                                2. Customer Profitability Analysis
                                                                                  1. CLV to CAC Ratio
                                                                                    1. Customer Segment Profitability
                                                                                      1. Retention Investment Optimization

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                                                                                  7. Reporting and Data Visualization

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                                                                                  9. Advanced Analytics and Emerging Technologies