Digital Marketing Analytics

  1. Channel-Specific Analytics Mastery
    1. Search Engine Optimization Analytics
      1. Keyword Performance Analysis
        1. Ranking Position Tracking
          1. Search Volume Analysis
            1. Keyword Difficulty Assessment
              1. Long-Tail Keyword Opportunities
              2. Organic Traffic Analysis
                1. Landing Page Performance
                  1. Click-Through Rate Optimization
                  2. Technical SEO Metrics
                    1. Crawlability Assessment
                      1. Site Speed Analysis
                        1. Mobile-First Indexing
                          1. Core Web Vitals
                          2. Content Performance
                            1. Content Gap Analysis
                              1. Content Freshness Impact
                            2. Social Media Analytics
                              1. Reach and Awareness Metrics
                                1. Organic Reach Analysis
                                  1. Impression Frequency
                                  2. Engagement Analysis
                                    1. Engagement Rate Calculation
                                      1. Content Type Performance
                                        1. Audience Interaction Patterns
                                        2. Community Growth
                                          1. Follower Acquisition
                                            1. Audience Retention
                                              1. Community Health Metrics
                                              2. Social Commerce Analytics
                                                1. Social Media Referral Traffic
                                                  1. Social Conversion Tracking
                                                    1. Influencer Performance
                                                    2. Brand Sentiment Analysis
                                                      1. Mention Monitoring
                                                        1. Sentiment Scoring
                                                          1. Crisis Detection
                                                        2. Email Marketing Analytics
                                                          1. Deliverability Metrics
                                                            1. Delivery Rate Analysis
                                                              1. Bounce Rate Management
                                                                1. Spam Score Monitoring
                                                                2. Engagement Performance
                                                                  1. Open Rate Optimization
                                                                    1. Click-Through Rate Analysis
                                                                      1. Forward and Share Rates
                                                                      2. List Management Analytics
                                                                        1. Subscriber Growth Tracking
                                                                          1. Segmentation Performance
                                                                            1. Churn Rate Analysis
                                                                            2. Revenue Attribution
                                                                              1. Email-to-Sale Conversion
                                                                                1. Revenue per Email
                                                                                  1. Customer Lifetime Value from Email
                                                                                  2. Automation Performance
                                                                                    1. Drip Campaign Analytics
                                                                                      1. Trigger-Based Email Performance
                                                                                        1. Personalization Impact
                                                                                      2. Content Marketing Analytics
                                                                                        1. Content Consumption Metrics
                                                                                          1. Page View Analysis
                                                                                            1. Unique Visitor Tracking
                                                                                              1. Return Visitor Behavior
                                                                                              2. Engagement Depth Analysis
                                                                                                1. Time on Page Optimization
                                                                                                  1. Scroll Depth Tracking
                                                                                                    1. Content Interaction Events
                                                                                                    2. Content Distribution Performance
                                                                                                      1. Social Sharing Analysis
                                                                                                        1. Content Syndication Metrics
                                                                                                          1. Cross-Platform Performance
                                                                                                          2. Lead Generation from Content
                                                                                                            1. Content Download Tracking
                                                                                                              1. Form Submission Analysis
                                                                                                                1. Lead Quality Assessment
                                                                                                                2. Content ROI Analysis
                                                                                                                  1. Content Production Costs
                                                                                                                    1. Revenue Attribution
                                                                                                                      1. Content Lifecycle Value

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                                                                                                                  4. Website Analytics Deep Dive

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                                                                                                                  6. Advanced Data Analysis Techniques