Business Innovation and Entrepreneurship

  1. Building and Launching the Venture
    1. Product and Service Development
      1. Development Methodology
        1. Agile Development Process
          1. Waterfall Development Model
            1. Hybrid Development Approaches
              1. Development Team Management
              2. Product Design Process
                1. User Experience (UX) Design
                  1. User Interface (UI) Design
                    1. Design Thinking Application
                      1. Usability Testing
                        1. Accessibility Considerations
                        2. Prototyping and Testing
                          1. Prototype Development Stages
                            1. Testing Methodologies
                              1. User Feedback Integration
                                1. Quality Assurance Processes
                                2. Product Launch Preparation
                                  1. Launch Timeline Development
                                    1. Beta Testing Programs
                                      1. Product Documentation
                                        1. Training Material Development
                                      2. Go-to-Market Strategy Execution
                                        1. Market Entry Strategy
                                          1. Target Market Prioritization
                                            1. Market Entry Timing
                                              1. Geographic Expansion Planning
                                                1. Channel Strategy Implementation
                                                2. Marketing Strategy Implementation
                                                  1. Brand Development
                                                    1. Digital Marketing Execution
                                                      1. Search Engine Optimization (SEO)
                                                        1. Pay-Per-Click (PPC) Advertising
                                                          1. Social Media Marketing
                                                            1. Content Marketing
                                                              1. Email Marketing
                                                              2. Traditional Marketing Methods
                                                                1. Public Relations Strategy
                                                                  1. Event Marketing
                                                                  2. Sales Strategy Execution
                                                                    1. Sales Process Development
                                                                      1. Sales Team Building
                                                                        1. Customer Relationship Management (CRM)
                                                                          1. Sales Funnel Optimization
                                                                            1. Lead Generation and Nurturing
                                                                            2. Pricing Strategy Implementation
                                                                              1. Pricing Model Selection
                                                                                1. Price Testing and Optimization
                                                                                  1. Competitive Pricing Analysis
                                                                                    1. Value-Based Pricing
                                                                                    2. Distribution Channel Management
                                                                                      1. Channel Partner Selection
                                                                                        1. Channel Conflict Management
                                                                                          1. Distribution Agreements
                                                                                            1. Channel Performance Monitoring
                                                                                          2. Launch Execution and Management
                                                                                            1. Launch Planning and Coordination
                                                                                              1. Soft Launch Strategies
                                                                                                1. Full Market Launch
                                                                                                  1. Launch Metrics and KPIs
                                                                                                    1. Post-Launch Optimization
                                                                                                      1. Crisis Management Planning

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                                                                                                    5. Assembling Resources

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                                                                                                    7. Managing Growth and Scaling