Business Innovation and Entrepreneurship

  1. Business Model Development and Validation
    1. Business Model Fundamentals
      1. Defining Business Models
        1. Business Model vs. Business Plan
          1. Business Model Components
            1. Business Model Evolution
            2. Value Creation Framework
              1. Value Proposition Design
                1. Customer Value Analysis
                  1. Value Network Mapping
                    1. Value Chain Analysis
                    2. The Business Model Canvas
                      1. Customer Segments
                        1. Market Segmentation Strategies
                          1. Customer Personas Development
                            1. Customer Journey Mapping
                              1. Multi-Sided Markets
                              2. Value Propositions
                                1. Unique Selling Proposition Development
                                  1. Pain Relievers Identification
                                    1. Gain Creators Design
                                      1. Value Proposition Testing
                                      2. Channels
                                        1. Channel Strategy Development
                                          1. Distribution Channel Options
                                            1. Channel Partner Management
                                              1. Omnichannel Approaches
                                              2. Customer Relationships
                                                1. Relationship Types
                                                  1. Customer Acquisition Strategies
                                                    1. Customer Retention Methods
                                                      1. Customer Lifetime Value
                                                      2. Revenue Streams
                                                        1. Revenue Model Types
                                                          1. Pricing Strategy Development
                                                            1. Revenue Optimization
                                                              1. Recurring Revenue Models
                                                              2. Key Activities
                                                                1. Core Business Processes
                                                                  1. Value-Creating Activities
                                                                    1. Activity System Mapping
                                                                      1. Process Optimization
                                                                      2. Key Resources
                                                                        1. Physical Resources
                                                                          1. Intellectual Resources
                                                                            1. Human Resources
                                                                              1. Financial Resources
                                                                                1. Resource Acquisition Strategies
                                                                                2. Key Partnerships
                                                                                  1. Partnership Types
                                                                                    1. Strategic Alliance Development
                                                                                      1. Supplier Relationship Management
                                                                                        1. Ecosystem Partnerships
                                                                                        2. Cost Structure
                                                                                          1. Cost Categories
                                                                                            1. Cost Driver Analysis
                                                                                              1. Cost Optimization Strategies
                                                                                                1. Economies of Scale and Scope
                                                                                              2. Alternative Business Model Frameworks
                                                                                                1. Lean Canvas
                                                                                                  1. Value Proposition Canvas
                                                                                                    1. Platform Business Models
                                                                                                      1. Subscription Business Models
                                                                                                        1. Freemium Models
                                                                                                          1. Marketplace Models
                                                                                                          2. The Lean Startup Methodology
                                                                                                            1. Lean Startup Principles
                                                                                                              1. Build-Measure-Learn Cycle
                                                                                                                1. Hypothesis Formation
                                                                                                                  1. Experiment Design
                                                                                                                    1. Learning Metrics Definition
                                                                                                                      1. Validated Learning
                                                                                                                      2. Minimum Viable Product (MVP)
                                                                                                                        1. MVP Types and Approaches
                                                                                                                          1. MVP Development Process
                                                                                                                            1. MVP Testing Strategies
                                                                                                                              1. MVP Iteration
                                                                                                                              2. Pivot Strategies
                                                                                                                                1. Pivot Types
                                                                                                                                  1. Pivot Decision Framework
                                                                                                                                    1. Pivot Execution
                                                                                                                                      1. Post-Pivot Validation
                                                                                                                                    2. Customer Development Process
                                                                                                                                      1. Customer Discovery
                                                                                                                                        1. Customer Interview Techniques
                                                                                                                                          1. Problem Validation
                                                                                                                                            1. Solution Validation
                                                                                                                                              1. Customer Archetype Development
                                                                                                                                              2. Customer Validation
                                                                                                                                                1. Product-Market Fit Testing
                                                                                                                                                  1. Sales Process Validation
                                                                                                                                                    1. Pricing Validation
                                                                                                                                                      1. Channel Validation
                                                                                                                                                      2. Customer Creation
                                                                                                                                                        1. Go-to-Market Strategy
                                                                                                                                                          1. Demand Generation
                                                                                                                                                            1. Customer Acquisition
                                                                                                                                                            2. Company Building
                                                                                                                                                              1. Scaling Customer Acquisition
                                                                                                                                                                1. Organizational Development
                                                                                                                                                                  1. Process Systematization
                                                                                                                                                                2. Business Model Testing and Validation
                                                                                                                                                                  1. Hypothesis Testing Framework
                                                                                                                                                                    1. A/B Testing Methods
                                                                                                                                                                      1. Landing Page Experiments
                                                                                                                                                                        1. Prototype Testing
                                                                                                                                                                          1. Market Validation Techniques
                                                                                                                                                                            1. Financial Model Validation

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                                                                                                                                                                          2. Opportunity Recognition and Idea Generation

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                                                                                                                                                                          4. Strategic Planning for New Ventures