Artificial Intelligence (AI) in Marketing

  1. Ethics, Compliance, and Future Considerations
    1. Ethical AI in Marketing
      1. Algorithmic Bias
        1. Sources of Bias
          1. Bias Detection Methods
            1. Bias Mitigation Strategies
              1. Fairness Metrics
                1. Inclusive Design
                2. Transparency and Explainability
                  1. Model Interpretability
                    1. Decision Explanation
                      1. Algorithmic Transparency
                        1. Customer Communication
                        2. Responsible AI Principles
                          1. Accountability
                            1. Human Oversight
                              1. Beneficence
                                1. Non-Maleficence
                                  1. Justice
                                    1. Autonomy
                                    2. Ethical Decision-Making Frameworks
                                      1. Ethics Committees
                                        1. Review Processes
                                          1. Guidelines Development
                                            1. Training Programs
                                          2. Privacy and Data Protection
                                            1. Regulatory Compliance
                                              1. GDPR Requirements
                                                1. CCPA Compliance
                                                  1. PIPEDA Guidelines
                                                    1. Sector-Specific Regulations
                                                    2. Privacy-by-Design
                                                      1. Data Minimization
                                                        1. Purpose Limitation
                                                          1. Data Subject Rights
                                                          2. Data Security
                                                            1. Encryption
                                                              1. Access Controls
                                                                1. Audit Trails
                                                                  1. Incident Response
                                                                  2. Cross-Border Data Transfers
                                                                    1. Adequacy Decisions
                                                                      1. Standard Contractual Clauses
                                                                        1. Binding Corporate Rules

                                                                    Previous

                                                                    4. Strategic Implementation and Management

                                                                    Go to top

                                                                    Back to Start

                                                                    1. Foundations of AI in Marketing