Artificial Intelligence (AI) in Marketing

  1. Technology Infrastructure and Data Management
    1. AI Technology Stack
      1. Machine Learning Platforms
        1. Cloud ML Services
          1. AutoML Platforms
            1. Model Development Environments
              1. Model Deployment Tools
                1. Model Monitoring Systems
                2. Data Processing Technologies
                  1. ETL Tools
                    1. Stream Processing
                      1. Batch Processing
                        1. Data Pipelines
                          1. Real-Time Analytics
                          2. Integration Technologies
                            1. APIs and Webhooks
                              1. Data Connectors
                                1. Middleware Solutions
                                  1. Event-Driven Architecture
                                    1. Microservices
                                    2. Computing Infrastructure
                                      1. Cloud Computing Platforms
                                        1. Edge Computing
                                          1. GPU Computing
                                            1. Serverless Computing
                                              1. Container Orchestration
                                            2. Data Foundation for AI Marketing
                                              1. Data Types and Sources
                                                1. First-Party Data
                                                  1. Website Analytics
                                                    1. CRM Systems
                                                      1. Transaction Data
                                                        1. Email Engagement
                                                          1. Mobile App Data
                                                          2. Second-Party Data
                                                            1. Partner Data
                                                              1. Publisher Data
                                                                1. Collaborative Data
                                                                2. Third-Party Data
                                                                  1. Demographic Data
                                                                    1. Behavioral Data
                                                                      1. Intent Data
                                                                        1. Location Data
                                                                          1. Social Media Data
                                                                        2. Data Collection Strategies
                                                                          1. Web Tracking
                                                                            1. Mobile Tracking
                                                                              1. Offline Data Capture
                                                                                1. Survey Data
                                                                                  1. IoT Data Collection
                                                                                  2. Data Integration and Management
                                                                                    1. Data Warehousing
                                                                                      1. Data Lakes
                                                                                        1. Data Marts
                                                                                          1. Master Data Management
                                                                                            1. Data Cataloging
                                                                                            2. Data Quality and Governance
                                                                                              1. Data Validation
                                                                                                1. Data Cleansing
                                                                                                  1. Data Standardization
                                                                                                    1. Data Lineage
                                                                                                      1. Data Privacy Controls
                                                                                                        1. Data Retention Policies
                                                                                                      2. Marketing Technology Platforms
                                                                                                        1. Customer Data Platforms
                                                                                                          1. Identity Resolution
                                                                                                            1. Profile Unification
                                                                                                              1. Audience Segmentation
                                                                                                                1. Real-Time Activation
                                                                                                                2. Marketing Automation Platforms
                                                                                                                  1. Campaign Management
                                                                                                                    1. Lead Nurturing
                                                                                                                      1. Workflow Automation
                                                                                                                        1. Multi-Channel Orchestration
                                                                                                                        2. Analytics and Business Intelligence
                                                                                                                          1. Data Visualization
                                                                                                                            1. Dashboard Creation
                                                                                                                              1. Advanced Analytics
                                                                                                                                1. Predictive Modeling
                                                                                                                                  1. Statistical Analysis
                                                                                                                                  2. Specialized AI Tools
                                                                                                                                    1. Personalization Engines
                                                                                                                                      1. Recommendation Systems
                                                                                                                                        1. Chatbot Platforms
                                                                                                                                          1. Content Generation Tools
                                                                                                                                            1. Predictive Analytics Tools

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                                                                                                                                        2. AI Applications in Marketing Functions

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                                                                                                                                        4. Strategic Implementation and Management