Affiliate Marketing

Affiliate marketing is a performance-based digital marketing strategy where a business partners with third-party publishers, known as affiliates, to promote its products or services. The affiliate, often a content creator, blogger, or influencer, is given a unique, trackable link to share with their audience. When a consumer clicks this link and completes a specific, predetermined action—most commonly making a purchase—the affiliate earns a commission from the business. This model allows companies to expand their marketing reach and drive sales in a cost-effective manner, as they only pay for successful conversions rather than just for advertising exposure.