Survey Creation and Analysis

  1. Survey Design and Planning
    1. Research Objectives and Questions
      1. Formulating Research Questions
        1. Characteristics of Good Research Questions
          1. Question Hierarchy
            1. Primary and Secondary Questions
            2. Developing Hypotheses
              1. Null Hypotheses
                1. Alternative Hypotheses
                  1. Directional and Non-directional Hypotheses
                  2. Operationalizing Concepts
                    1. Conceptual Definitions
                      1. Operational Definitions
                        1. Measurement Indicators
                      2. Target Population Definition
                        1. Population Specification
                          1. Inclusion Criteria
                            1. Exclusion Criteria
                              1. Geographic Boundaries
                                1. Temporal Boundaries
                                2. Subgroup Identification
                                  1. Demographic Subgroups
                                    1. Behavioral Subgroups
                                      1. Special Interest Groups
                                    2. Survey Mode Selection
                                      1. Self-Administered Surveys
                                        1. Online Surveys
                                          1. Web-Based Platforms
                                            1. Mobile-Optimized Surveys
                                              1. Email Surveys
                                                1. Social Media Surveys
                                                2. Mail Surveys
                                                  1. Paper Questionnaire Design
                                                    1. Envelope Design
                                                      1. Mailing Procedures
                                                        1. Return Procedures
                                                      2. Interviewer-Administered Surveys
                                                        1. Telephone Surveys
                                                          1. Computer-Assisted Telephone Interviewing
                                                            1. Random Digit Dialing
                                                              1. Cell Phone Surveys
                                                              2. Face-to-Face Interviews
                                                                1. In-Person Interviews
                                                                  1. Computer-Assisted Personal Interviewing
                                                                    1. Intercept Surveys
                                                                  2. Mixed-Mode Approaches
                                                                    1. Sequential Mixed-Mode
                                                                      1. Concurrent Mixed-Mode
                                                                        1. Mode Effects
                                                                          1. Data Comparability
                                                                          2. Mode Comparison Factors
                                                                            1. Cost Considerations
                                                                              1. Response Rates
                                                                                1. Data Quality
                                                                                  1. Coverage
                                                                                    1. Timeliness
                                                                                  2. Sampling Design
                                                                                    1. Probability Sampling Methods
                                                                                      1. Simple Random Sampling
                                                                                        1. Random Number Generation
                                                                                          1. Sampling Without Replacement
                                                                                            1. Sampling With Replacement
                                                                                            2. Systematic Sampling
                                                                                              1. Sampling Interval Calculation
                                                                                                1. Random Start Selection
                                                                                                  1. Periodic Patterns
                                                                                                  2. Stratified Sampling
                                                                                                    1. Stratification Variables
                                                                                                      1. Proportional Allocation
                                                                                                        1. Optimal Allocation
                                                                                                          1. Disproportional Allocation
                                                                                                          2. Cluster Sampling
                                                                                                            1. Single-Stage Cluster Sampling
                                                                                                              1. Multi-Stage Cluster Sampling
                                                                                                                1. Primary Sampling Units
                                                                                                                  1. Secondary Sampling Units
                                                                                                                2. Non-Probability Sampling Methods
                                                                                                                  1. Convenience Sampling
                                                                                                                    1. Quota Sampling
                                                                                                                      1. Purposive Sampling
                                                                                                                        1. Snowball Sampling
                                                                                                                          1. Volunteer Sampling
                                                                                                                          2. Sample Size Determination
                                                                                                                            1. Statistical Power
                                                                                                                              1. Effect Size
                                                                                                                                1. Significance Level
                                                                                                                                  1. Confidence Level
                                                                                                                                    1. Population Variance
                                                                                                                                      1. Practical Constraints
                                                                                                                                      2. Sampling Error and Precision
                                                                                                                                        1. Standard Error
                                                                                                                                          1. Margin of Error
                                                                                                                                            1. Confidence Intervals
                                                                                                                                              1. Design Effects

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                                                                                                                                          1. Foundations of Survey Research

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                                                                                                                                          3. Questionnaire Development