Sports Management

  1. Sports Marketing and Promotion
    1. Foundations of Sports Marketing
      1. Marketing Concept in Sports
        1. Customer-Centric Approach
          1. Value Creation and Delivery
            1. Relationship Marketing
            2. The Marketing Mix in Sport
              1. Product Strategies
                1. Core Product Definition
                  1. Augmented Product Features
                    1. Product Life Cycle Management
                    2. Pricing Strategies
                      1. Cost-Based Pricing
                        1. Value-Based Pricing
                          1. Dynamic Pricing Models
                            1. Revenue Optimization
                            2. Place and Distribution
                              1. Distribution Channel Selection
                                1. Venue and Location Strategy
                                  1. Digital Distribution Platforms
                                  2. Promotion Strategies
                                    1. Advertising Campaigns
                                      1. Sales Promotion Tactics
                                        1. Personal Selling Approaches
                                          1. Public Relations Integration
                                        2. Market Segmentation and Targeting
                                          1. Demographic Segmentation
                                            1. Age and Gender Analysis
                                              1. Income and Education Factors
                                                1. Geographic Considerations
                                                2. Psychographic Segmentation
                                                  1. Lifestyle Characteristics
                                                    1. Values and Attitudes
                                                      1. Personality Traits
                                                      2. Behavioral Segmentation
                                                        1. Usage Patterns
                                                          1. Loyalty Levels
                                                            1. Benefits Sought
                                                            2. Positioning Strategies
                                                              1. Competitive Positioning
                                                                1. Perceptual Mapping
                                                                  1. Brand Differentiation
                                                              2. Understanding the Sports Consumer
                                                                1. Fan Behavior and Psychology
                                                                  1. Motivations for Sports Consumption
                                                                    1. Entertainment Value
                                                                      1. Social Interaction Needs
                                                                        1. Achievement and Success Association
                                                                        2. Psychological Attachment Factors
                                                                          1. Team Identification Levels
                                                                            1. Emotional Investment
                                                                              1. Cognitive Involvement
                                                                            2. Factors Influencing Consumption
                                                                              1. Team Performance Impact
                                                                                1. Venue Experience Quality
                                                                                  1. Scheduling and Accessibility
                                                                                    1. Price Sensitivity
                                                                                      1. Social and Cultural Influences
                                                                                      2. Fan Identification and Loyalty
                                                                                        1. Loyalty Development Process
                                                                                          1. Fan Community Building
                                                                                            1. Retention Strategies
                                                                                              1. Loyalty Program Design
                                                                                                1. Engagement Measurement
                                                                                              2. Sports Branding
                                                                                                1. Brand Development Process
                                                                                                  1. Brand Identity Creation
                                                                                                    1. Logo and Visual Design
                                                                                                      1. Brand Personality Development
                                                                                                        1. Brand Voice and Messaging
                                                                                                        2. Brand Positioning Strategy
                                                                                                          1. Competitive Analysis
                                                                                                            1. Unique Value Proposition
                                                                                                              1. Target Audience Alignment
                                                                                                            2. Brand Equity Management
                                                                                                              1. Brand Awareness Building
                                                                                                                1. Brand Association Development
                                                                                                                  1. Perceived Quality Enhancement
                                                                                                                    1. Brand Loyalty Cultivation
                                                                                                                      1. Brand Equity Measurement
                                                                                                                      2. Licensing and Merchandising
                                                                                                                        1. Licensing Agreement Structure
                                                                                                                          1. Product Development Strategy
                                                                                                                            1. Quality Control Standards
                                                                                                                              1. Revenue Sharing Models
                                                                                                                                1. Brand Protection Measures
                                                                                                                              2. Sports Sponsorship and Corporate Partnerships
                                                                                                                                1. Sponsorship Strategy Development
                                                                                                                                  1. Sponsorship Objectives Setting
                                                                                                                                    1. Target Audience Alignment
                                                                                                                                      1. Partnership Opportunity Identification
                                                                                                                                        1. Proposal Development Process
                                                                                                                                        2. Activation and Implementation
                                                                                                                                          1. On-Site Activation Strategies
                                                                                                                                            1. Digital Integration Tactics
                                                                                                                                              1. Content Marketing Approaches
                                                                                                                                                1. Experiential Marketing Events
                                                                                                                                                2. Sponsorship Evaluation
                                                                                                                                                  1. Return on Investment Measurement
                                                                                                                                                    1. Brand Exposure Metrics
                                                                                                                                                      1. Engagement Analytics
                                                                                                                                                        1. Long-term Value Assessment
                                                                                                                                                      2. Public Relations and Media Management
                                                                                                                                                        1. Media Relations Strategy
                                                                                                                                                          1. Media Landscape Understanding
                                                                                                                                                            1. Relationship Building Techniques
                                                                                                                                                              1. Press Release Development
                                                                                                                                                                1. Media Event Planning
                                                                                                                                                                2. Crisis Communication Management
                                                                                                                                                                  1. Crisis Prevention Planning
                                                                                                                                                                    1. Response Strategy Development
                                                                                                                                                                      1. Stakeholder Communication
                                                                                                                                                                        1. Reputation Recovery
                                                                                                                                                                        2. Digital and Social Media Engagement
                                                                                                                                                                          1. Platform Strategy Development
                                                                                                                                                                            1. Content Creation and Curation
                                                                                                                                                                              1. Community Management
                                                                                                                                                                                1. Influencer Partnerships
                                                                                                                                                                                  1. Analytics and Measurement

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                                                                                                                                                                              2. Core Principles of Management in Sport

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                                                                                                                                                                              4. Finance and Economics in Sport