Service Innovation and Management

  1. Strategic Management of Service Innovation
    1. Developing a Service Strategy
      1. Strategic Alignment
        1. Corporate Strategy Integration
          1. Strategic Fit Assessment
            1. Resource Allocation
            2. The Service-Profit Chain
              1. Chain Management
              2. Competitive Positioning
                1. Differentiation Strategies
                  1. Cost Leadership
                    1. Focus Strategies
                      1. Market Segmentation
                    2. Service Business Models
                      1. Business Model Canvas for Services
                        1. Value Proposition Design
                          1. Customer Segments
                            1. Channels
                              1. Customer Relationships
                                1. Revenue Streams
                                  1. Key Resources
                                    1. Key Activities
                                      1. Key Partnerships
                                        1. Cost Structure
                                        2. Revenue Models
                                          1. Subscription Models
                                            1. Pay-per-Use Models
                                              1. Freemium Models
                                                1. Bundling Strategies
                                                  1. Unbundling Strategies
                                                  2. Platform-Based Business Models
                                                    1. Two-Sided Markets
                                                      1. Multi-Sided Platforms
                                                        1. Network Effects
                                                          1. Ecosystem Development
                                                            1. Platform Governance
                                                          2. Building an Innovation Culture
                                                            1. Leadership and Vision
                                                              1. Senior Management Role
                                                                1. Vision Communication
                                                                  1. Innovation Leadership
                                                                  2. Employee Empowerment and Engagement
                                                                    1. Training and Development
                                                                      1. Recognition and Rewards
                                                                        1. Career Development
                                                                        2. Fostering Creativity and Risk-Taking
                                                                          1. Idea Generation Programs
                                                                            1. Innovation Time
                                                                              1. Tolerance for Failure
                                                                                1. Learning from Mistakes
                                                                                2. Cross-Functional Collaboration
                                                                                  1. Team Structures
                                                                                    1. Knowledge Sharing Mechanisms
                                                                                      1. Communication Systems
                                                                                    2. Managing the Service Portfolio
                                                                                      1. Portfolio Balance
                                                                                        1. New Service Development
                                                                                          1. Core Service Management
                                                                                            1. Portfolio Analysis Tools
                                                                                              1. Resource Allocation Decisions
                                                                                              2. Service Life Cycle Management
                                                                                                1. Introduction Stage
                                                                                                  1. Growth Stage
                                                                                                    1. Maturity Stage
                                                                                                      1. Decline Stage
                                                                                                        1. Renewal Strategies
                                                                                                          1. Exit Strategies
                                                                                                          2. Service Elimination Decisions
                                                                                                            1. Elimination Criteria
                                                                                                              1. Customer Impact Assessment
                                                                                                                1. Transition Management
                                                                                                              2. Intellectual Property in Services
                                                                                                                1. Trademarks and Branding
                                                                                                                  1. Brand Protection
                                                                                                                    1. Service Marks
                                                                                                                      1. Brand Portfolio Management
                                                                                                                      2. Copyrights for Service Materials
                                                                                                                        1. Training Materials
                                                                                                                          1. Digital Content
                                                                                                                            1. Documentation
                                                                                                                            2. Patents for Service Processes
                                                                                                                              1. Business Method Patents
                                                                                                                                1. Patentability Criteria
                                                                                                                                  1. Patent Strategy

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                                                                                                                              5. Managing Service Operations and Delivery

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                                                                                                                              7. Technology as an Enabler of Service Innovation