Search Engine Optimization (SEO)

7.

Local SEO Optimization

7.1.

Local Search Fundamentals

7.1.1.

Local Search Behavior

7.1.2.

Geographic Targeting

7.1.3.

Local Competition Analysis

7.2.

Google Business Profile Management

7.2.1.

Profile Setup and Verification

7.2.2.

Information Optimization

7.2.3.

Photo and Video Management

7.2.4.

Post Creation and Scheduling

7.2.5.

Review Management

7.2.6.

7.3.

Local Keyword Strategy

7.3.1.

Location-Based Keywords

7.3.2.

Service Area Targeting

7.3.3.

Local Intent Optimization

7.4.

Local On-Page Optimization

7.4.1.

NAP Consistency

7.4.2.

Location Page Creation

7.4.3.

Local Schema Implementation

7.4.4.

Contact Information Optimization

7.5.

Local Citation Building

7.5.1.

Directory Submissions

7.5.2.

Industry-Specific Listings

7.5.3.

Citation Consistency Management

7.5.4.

Local Link Building

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8. SEO Analytics and Measurement