Product Management

2.

Product Discovery and Opportunity Analysis

2.1.

Understanding the Problem Space

2.1.1.

Problem Identification

2.1.1.1.

Market Gap Analysis

2.1.1.2.

Customer Pain Point Discovery

2.1.1.3.

Opportunity Assessment

2.1.2.

User Needs Analysis

2.1.2.1.

User Observation Techniques

2.1.2.2.

Behavioral Analysis

2.1.2.3.

Needs Prioritization

2.1.3.

Problem Validation

2.1.3.1.

Hypothesis Formation

2.1.3.2.

Validation Methodologies

2.1.3.3.

Evidence Collection

2.1.3.4.

Assumption Testing

2.1.4.

Problem Statement Development

2.1.4.1.

Problem Articulation

2.1.4.2.

Scope Definition

2.1.4.3.

Impact Assessment

2.1.5.

Root Cause Analysis

2.1.5.1.

Analysis Techniques

2.1.5.2.

Cause Identification

2.1.5.3.

Solution Implications

2.1.6.

Value Proposition Clarification

2.1.6.1.

Value Definition

2.1.6.2.

Benefit Articulation

2.1.6.3.

Differentiation Identification

2.2.

Market Research and Analysis

2.2.1.

2.2.1.1.

Total Addressable Market

2.2.1.1.1.

Market Definition

2.2.1.1.2.

Size Calculation Methods

2.2.1.1.3.

Growth Projections

2.2.1.2.

Serviceable Available Market

2.2.1.2.1.

Addressable Segment Identification

2.2.1.2.2.

Market Constraints

2.2.1.2.3.

Realistic Opportunity Assessment

2.2.1.3.

Serviceable Obtainable Market

2.2.1.3.1.

Competitive Positioning

2.2.1.3.2.

Market Share Potential

2.2.1.3.3.

Resource Limitations

2.2.2.

Industry Analysis

2.2.2.1.

Industry Structure

2.2.2.2.

Key Players Identification

2.2.2.3.

Industry Dynamics

2.2.2.4.

Regulatory Environment

2.2.3.

2.2.3.1.

Emerging Technologies

2.2.3.2.

Market Evolution Patterns

2.2.3.3.

Consumer Behavior Shifts

2.2.3.4.

Regulatory Changes

2.2.4.

2.2.4.1.

Political Factors

2.2.4.1.1.

Government Policies

2.2.4.1.2.

Political Stability

2.2.4.1.3.

Trade Regulations

2.2.4.2.

Economic Factors

2.2.4.2.1.

Economic Indicators

2.2.4.2.2.

Market Conditions

2.2.4.2.3.

Currency Fluctuations

2.2.4.3.

2.2.4.3.1.

2.2.4.3.2.

Cultural Trends

2.2.4.3.3.

Lifestyle Changes

2.2.4.4.

Technological Factors

2.2.4.4.1.

Technology Advancement

2.2.4.4.2.

Innovation Rate

2.2.4.4.3.

Automation Impact

2.3.

Competitive Landscape Analysis

2.3.1.

Competitor Identification

2.3.1.1.

Direct Competitors

2.3.1.2.

Indirect Competitors

2.3.1.3.

Substitute Products

2.3.1.4.

Potential Entrants

2.3.2.

Competitive Analysis Frameworks

2.3.2.1.

2.3.2.1.1.

Strengths Assessment

2.3.2.1.2.

Weaknesses Identification

2.3.2.1.3.

Opportunities Recognition

2.3.2.1.4.

Threats Evaluation

2.3.2.2.

Porter's Five Forces

2.3.2.2.1.

Threat of New Entrants

2.3.2.2.2.

Bargaining Power of Suppliers

2.3.2.2.3.

Bargaining Power of Buyers

2.3.2.2.4.

Threat of Substitutes

2.3.2.2.5.

Competitive Rivalry

2.3.3.

Feature Comparison

2.3.3.1.

Feature Matrices Development

2.3.3.2.

2.3.3.3.

Differentiation Opportunities

2.3.3.4.

Competitive Advantages

2.3.4.

Market Positioning Analysis

2.3.4.1.

Positioning Maps

2.3.4.2.

Value Proposition Comparison

2.3.4.3.

Brand Perception

2.4.

2.4.1.

Research Planning

2.4.1.1.

Research Objectives

2.4.1.2.

Methodology Selection

2.4.1.3.

Participant Recruitment

2.4.1.4.

Timeline Development

2.4.2.

Qualitative Research Methods

2.4.2.1.

User Interviews

2.4.2.1.1.

Interview Planning

2.4.2.1.2.

Question Development

2.4.2.1.3.

Interview Execution

2.4.2.1.4.

2.4.2.2.

2.4.2.2.1.

Group Composition

2.4.2.2.2.

Moderation Techniques

2.4.2.2.3.

Discussion Facilitation

2.4.2.2.4.

Insight Extraction

2.4.2.3.

Ethnographic Studies

2.4.2.3.1.

Field Observation

2.4.2.3.2.

Contextual Inquiry

2.4.2.3.3.

Behavioral Documentation

2.4.2.3.4.

Environmental Analysis

2.4.2.4.

2.4.2.4.1.

2.4.2.4.2.

Participant Instructions

2.4.2.4.3.

Data Collection

2.4.2.4.4.

Pattern Analysis

2.4.3.

Quantitative Research Methods

2.4.3.1.

Surveys and Questionnaires

2.4.3.1.1.

Survey Design Principles

2.4.3.1.2.

2.4.3.1.3.

Sampling Methods

2.4.3.1.4.

Response Analysis

2.4.3.2.

Statistical Analysis

2.4.3.2.1.

Data Processing

2.4.3.2.2.

Statistical Techniques

2.4.3.2.3.

Significance Testing

2.4.3.2.4.

Data Visualization

2.4.3.3.

A/B Testing for Research

2.4.3.3.1.

Hypothesis Development

2.4.3.3.2.

2.4.3.3.3.

Statistical Power

2.4.3.3.4.

Result Interpretation

2.4.4.

User Persona Development

2.4.4.1.

Data Collection for Personas

2.4.4.2.

Persona Creation Process

2.4.4.3.

Persona Validation

2.4.4.4.

Persona Application

2.4.5.

Empathy Mapping

2.4.5.1.

Empathy Map Components

2.4.5.1.1.

2.4.5.1.2.

2.4.5.1.3.

2.4.5.1.4.

2.4.5.2.

Workshop Facilitation

2.4.5.3.

Insight Synthesis

2.4.6.

Customer Journey Mapping

2.4.6.1.

Journey Stage Identification

2.4.6.2.

Touchpoint Mapping

2.4.6.3.

Pain Point Documentation

2.4.6.4.

Opportunity Identification

2.4.6.5.

Experience Optimization

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1. Foundations of Product Management

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3. Product Strategy and Roadmapping