Lead Generation

  1. Measurement, Analysis, and Optimization
    1. Key Performance Indicators (KPIs)
      1. Cost Per Lead (CPL) Analysis
        1. Conversion Rate Tracking
          1. Lead-to-Customer Conversion
            1. Customer Acquisition Cost (CAC)
              1. Return on Investment (ROI) Calculation
                1. Lead Velocity Rate Measurement
                  1. Marketing Qualified Lead (MQL) Rate
                    1. Sales Qualified Lead (SQL) Rate
                    2. Funnel Analysis and Optimization
                      1. Funnel Mapping and Visualization
                        1. Bottleneck Identification
                          1. Drop-off Point Analysis
                            1. Conversion Rate Optimization
                              1. Hypothesis Development
                                1. Test Prioritization
                                  1. Implementation Strategies
                                    1. Results Analysis
                                  2. Attribution Modeling
                                    1. First-Touch Attribution Analysis
                                      1. Last-Touch Attribution Tracking
                                        1. Multi-Touch Attribution Models
                                          1. Linear Attribution
                                            1. Time Decay Attribution
                                              1. Position-Based Attribution
                                                1. Data-Driven Attribution
                                                2. Cross-Channel Attribution
                                                3. Testing and Experimentation
                                                  1. A/B Testing Methodology
                                                    1. Test Design and Setup
                                                      1. Statistical Significance
                                                        1. Sample Size Calculation
                                                          1. Results Interpretation
                                                          2. Multivariate Testing
                                                            1. Testing Elements
                                                              1. Ad Copy and Creative Testing
                                                                1. Email Subject Line Testing
                                                                  1. CTA Button Testing
                                                                    1. Landing Page Element Testing
                                                                  2. Reporting and Dashboard Development
                                                                    1. Channel Performance Reporting
                                                                      1. Campaign-Specific Analytics
                                                                        1. Sales Pipeline Reporting
                                                                          1. Custom Metric Development
                                                                            1. Data Visualization Techniques
                                                                              1. Stakeholder Reporting
                                                                                1. Performance Trend Analysis

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                                                                              7. Technology and Tools for Lead Generation

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                                                                              1. Fundamentals of Lead Generation