Integrated Marketing Communications

  1. Regulatory, Ethical, and Social Considerations
    1. Advertising Regulation Framework
      1. Self-Regulation
        1. Industry Standards
          1. Advertising Standards Authorities
            1. Voluntary Codes of Practice
              1. Industry Review Boards
              2. Government Regulation
                1. Federal Trade Commission
                  1. Truth in Advertising
                    1. Substantiation Requirements
                      1. Endorsement Guidelines
                      2. Food and Drug Administration
                        1. Health Claims
                          1. Prescription Drug Advertising
                            1. Nutritional Labeling
                            2. Federal Communications Commission
                              1. Broadcasting Standards
                                1. Children's Advertising Rules
                                  1. Political Advertising
                                2. International Regulations
                                  1. European Union Regulations
                                    1. Country-Specific Laws
                                      1. Cross-Border Compliance
                                    2. Ethical Issues in Marketing Communications
                                      1. Truth and Accuracy
                                        1. Deceptive Advertising
                                          1. Misleading Claims
                                            1. Puffery vs Facts
                                            2. Vulnerable Populations
                                              1. Children's Advertising
                                                1. Elderly Consumers
                                                  1. Low-Income Audiences
                                                  2. Social Stereotypes
                                                    1. Gender Stereotyping
                                                      1. Racial and Ethnic Representation
                                                        1. Cultural Sensitivity
                                                        2. Privacy and Data Protection
                                                          1. Data Collection Practices
                                                            1. Behavioral Targeting Ethics
                                                              1. Data Security
                                                            2. Digital Marketing Ethics
                                                              1. Online Privacy
                                                                1. Data Tracking
                                                                2. Social Media Ethics
                                                                  1. Influencer Disclosure
                                                                    1. Fake Reviews
                                                                      1. Astroturfing
                                                                      2. Artificial Intelligence Ethics
                                                                        1. Algorithmic Bias
                                                                          1. Automated Decision Making
                                                                            1. Transparency Requirements
                                                                          2. Corporate Social Responsibility
                                                                            1. CSR Communication Strategy
                                                                              1. Authentic Messaging
                                                                                1. Stakeholder Engagement
                                                                                  1. Transparency and Reporting
                                                                                  2. Environmental Marketing
                                                                                    1. Green Claims Substantiation
                                                                                      1. Eco-Labeling Standards
                                                                                        1. Sustainability Communication
                                                                                        2. Social Impact Measurement
                                                                                          1. Impact Assessment
                                                                                            1. Stakeholder Feedback
                                                                                              1. Long-Term Commitment

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                                                                                          6. Measurement, Evaluation, and Control

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                                                                                          1. Introduction to Integrated Marketing Communications