Innovation Management
Innovation Management is the systematic process of managing an organization's innovation activities, from initial idea generation to final market launch, in order to drive growth and secure a competitive advantage. It involves establishing the strategies, structures, and culture necessary to foster creativity and effectively develop new products, services, or business models. As a key function within business and entrepreneurship, its ultimate goal is to transform novel concepts into tangible value, enabling the organization to adapt, grow, and thrive in a changing marketplace.
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1.7.5.