Fundraising

Fundraising is the strategic process by which entrepreneurs secure external capital to launch, operate, and scale their innovative ventures. As a core component of startup finance, it involves identifying and soliciting investment from a range of sources, including angel investors, venture capitalists, and crowdfunding platforms. The process is centered around creating a compelling narrative and financial case—often presented in a pitch deck—to persuade investors of the business's potential, culminating in the negotiation of terms for capital in exchange for equity or future ownership.