Customer Service
Customer service is the comprehensive support and assistance a company provides to its customers throughout their entire journey, from pre-sale inquiries to post-purchase support. As a critical function within the broader scope of sales and business management, its primary objective is to ensure a positive customer experience by resolving issues, answering questions, and providing guidance, thereby fostering satisfaction and loyalty. Excellent customer service is a powerful competitive differentiator and a vital component of marketing, as it directly impacts brand reputation, encourages repeat business, and drives long-term revenue through customer retention.
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