Crowdfunding

  1. Strategic Advantages of Crowdfunding
    1. Beyond Capital Acquisition
      1. Market Validation and Proof of Concept
        1. Testing Demand
          1. Early Feedback
          2. Building a Community of Early Adopters
            1. Brand Ambassadors
              1. Word-of-Mouth Marketing
              2. Generating Marketing and PR Buzz
                1. Media Coverage
                  1. Viral Campaigns
                  2. Gathering Customer Feedback
                    1. Product Iteration
                      1. Feature Prioritization

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                  4. The Crowdfunding Campaign Lifecycle

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                  6. Risks and Challenges