Crowdfunding

5.

Strategic Advantages of Crowdfunding

5.1.

Beyond Capital Acquisition

5.1.1.

Market Validation and Proof of Concept

5.1.1.1.

5.1.1.2.

5.1.2.

Building a Community of Early Adopters

5.1.2.1.

Brand Ambassadors

5.1.2.2.

Word-of-Mouth Marketing

5.1.3.

Generating Marketing and PR Buzz

5.1.3.1.

5.1.3.2.

Viral Campaigns

5.1.4.

Gathering Customer Feedback

5.1.4.1.

Product Iteration

5.1.4.2.

Feature Prioritization

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4. The Crowdfunding Campaign Lifecycle

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6. Risks and Challenges