Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Instead of directly pitching products or services, this discipline provides genuinely useful information through formats like blog posts, videos, podcasts, and social media posts to solve audience problems. The ultimate goal is to build trust, establish brand authority, and foster a long-term relationship with potential and existing customers, thereby driving profitable customer action.
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2. Content Strategy Development