Business Communication and Presentation Skills

  1. Strategic Planning for Communication
    1. Defining Purpose and Objectives
      1. To Inform
        1. Sharing Information
          1. Providing Updates
            1. Educational Communication
            2. To Persuade
              1. Influencing Decisions
                1. Motivating Action
                  1. Changing Attitudes
                  2. To Instruct
                    1. Giving Directions
                      1. Training and Onboarding
                        1. Process Documentation
                        2. To Build Goodwill
                          1. Relationship Building
                            1. Enhancing Reputation
                              1. Maintaining Stakeholder Relations
                            2. Audience Analysis
                              1. Identifying Stakeholders
                                1. Internal Stakeholders
                                  1. External Stakeholders
                                    1. Primary and Secondary Audiences
                                    2. Assessing Knowledge and Expertise
                                      1. Determining Baseline Understanding
                                        1. Identifying Knowledge Gaps
                                          1. Technical Competency Levels
                                          2. Understanding Needs and Motivations
                                            1. Demographic Factors
                                              1. Psychographic Factors
                                                1. Professional Interests
                                                  1. Personal Values
                                                  2. Anticipating Reactions and Responses
                                                    1. Predicting Objections
                                                      1. Preparing Counter-Arguments
                                                        1. Planning for Questions
                                                        2. Adapting Message to Audience
                                                          1. Customizing Language and Tone
                                                            1. Adjusting Content Depth
                                                              1. Selecting Appropriate Examples
                                                            2. Developing Core Messages
                                                              1. Identifying Key Takeaways
                                                                1. Main Point or Thesis
                                                                  1. Supporting Arguments
                                                                    1. Essential Information
                                                                    2. Crafting Value Propositions
                                                                      1. Benefits to the Audience
                                                                        1. Unique Selling Points
                                                                          1. Competitive Advantages
                                                                          2. Message Framework Development
                                                                            1. What (The Issue or Topic)
                                                                              1. So What (Relevance and Impact)
                                                                                1. Now What (Action Steps)
                                                                              2. Content Structure and Organization
                                                                                1. Logical Sequencing Methods
                                                                                  1. Chronological Organization
                                                                                    1. Problem-Solution Structure
                                                                                      1. Cause-Effect Relationships
                                                                                        1. Topical Arrangement
                                                                                          1. Priority-Based Ordering
                                                                                          2. Outline Development
                                                                                            1. Main Headings and Subheadings
                                                                                              1. Supporting Details
                                                                                                1. Hierarchical Structure
                                                                                                  1. Content Flow Planning

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                                                                                              1. Foundations of Professional Communication

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                                                                                              3. Written Business Communication