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Business and Management
Marketing and Sales
Marketing Fundamentals
Branding
1. Introduction to Branding
2. Brand Strategy Development
3. Brand Identity Development
4. Brand Guidelines and Standards
5. Brand Implementation and Activation
6. Brand Management and Governance
7. Brand Performance Measurement
8. Specialized Branding Applications
9. Global and Cultural Branding
10. Future of Branding
4.
Brand Guidelines and Standards
4.1.
Brand Guidelines Development
4.1.1.
Guidelines Structure
4.1.1.1.
Brand Story Section
4.1.1.2.
Logo Usage Rules
4.1.1.3.
Color Specifications
4.1.1.4.
Typography Guidelines
4.1.1.5.
Imagery Standards
4.1.1.6.
Voice and Tone Guide
4.1.2.
Usage Examples
4.1.2.1.
Correct Applications
4.1.2.2.
Incorrect Applications
4.1.2.3.
Context-Specific Examples
4.1.3.
Technical Specifications
4.1.3.1.
File Formats
4.1.3.2.
Color Codes
4.1.3.3.
Measurement Standards
4.2.
Implementation Standards
4.2.1.
Quality Control Measures
4.2.1.1.
Approval Processes
4.2.1.2.
Review Checkpoints
4.2.1.3.
Compliance Monitoring
4.2.2.
Training Materials
4.2.2.1.
Brand Training Modules
4.2.2.2.
Quick Reference Guides
4.2.2.3.
Video Tutorials
4.2.3.
Enforcement Procedures
4.2.3.1.
Violation Reporting
4.2.3.2.
Corrective Actions
4.2.3.3.
Penalty Systems
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5. Brand Implementation and Activation