Behavioral Economics

  1. Methodologies in Behavioral Economics
    1. Experimental Methods
      1. Laboratory Experiments
        1. Controlled Environment Design
          1. Subject Pool Considerations
            1. Internal Validity
              1. Replication Standards
              2. Field Experiments
                1. Natural Settings
                  1. External Validity
                    1. Ethical Considerations
                      1. Implementation Challenges
                      2. Randomized Controlled Trials
                        1. Experimental Design
                          1. Treatment and Control Groups
                            1. Statistical Analysis
                              1. Policy Applications
                              2. Online Experiments
                                1. Digital Platforms
                                  1. Large-Scale Studies
                                    1. Behavioral Tracking
                                  2. Surveys and Questionnaires
                                    1. Survey Design Principles
                                      1. Question Framing
                                        1. Response Scales
                                          1. Order Effects
                                          2. Measuring Preferences and Beliefs
                                            1. Stated vs. Revealed Preferences
                                              1. Hypothetical Bias
                                                1. Incentive Compatibility
                                              2. Neuroeconomics
                                                1. Brain Imaging Techniques
                                                  1. Functional Magnetic Resonance Imaging
                                                    1. Electroencephalography
                                                      1. Positron Emission Tomography
                                                      2. Neural Correlates of Economic Decisions
                                                        1. Value Representation in the Brain
                                                          1. Decision-Making Circuits
                                                            1. Reward Processing Systems
                                                            2. Applications and Limitations
                                                              1. Neuromarketing
                                                                1. Policy Implications
                                                                  1. Methodological Challenges

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                                                              6. Applications of Behavioral Economics

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                                                              8. Critiques and Future Directions