Agribusiness Management

  1. Agribusiness Marketing and Sales
    1. Fundamentals of Agricultural Marketing
      1. The Marketing Mix
        1. Product
          1. Product Development
            1. Product Life Cycle
            2. Price
              1. Pricing Strategies
                1. Price Discovery Mechanisms
                2. Place
                  1. Distribution Channels
                    1. Direct Marketing
                      1. Indirect Marketing
                      2. Promotion
                        1. Advertising
                          1. Sales Promotion
                            1. Public Relations
                          2. Market Segmentation and Targeting
                            1. Identifying Market Segments
                              1. Target Market Selection
                                1. Positioning Strategies
                              2. Commodity Marketing
                                1. Cash and Spot Markets
                                  1. Market Operations
                                    1. Price Determination
                                    2. Futures Markets and Hedging
                                      1. Futures Contracts
                                        1. Hedging Strategies
                                        2. Options Markets
                                          1. Call Options
                                            1. Put Options
                                              1. Option Pricing
                                              2. Basis and Spreads
                                                1. Understanding Basis
                                                  1. Spread Trading
                                                  2. Marketing Contracts
                                                    1. Forward Contracts
                                                      1. Production Contracts
                                                    2. Marketing of Value-Added Products
                                                      1. Branding and Product Differentiation
                                                        1. Brand Development
                                                          1. Quality Assurance
                                                          2. Food Processing and Packaging
                                                            1. Processing Techniques
                                                              1. Packaging Innovations
                                                              2. Niche Markets
                                                                1. Organic Foods
                                                                  1. Certification Requirements
                                                                  2. Local Foods
                                                                    1. Direct Marketing Channels
                                                                      1. Consumer Preferences
                                                                      2. Specialty Crops
                                                                        1. Market Identification
                                                                          1. Production Considerations
                                                                      3. International Agricultural Trade
                                                                        1. Principles of Comparative Advantage
                                                                          1. Opportunity Cost Analysis
                                                                          2. Trade Barriers and Agreements
                                                                            1. Tariffs
                                                                              1. Quotas
                                                                                1. Free Trade Agreements
                                                                                2. Export Marketing Strategies
                                                                                  1. Market Entry Methods
                                                                                    1. Export Documentation
                                                                                    2. Global Market Analysis
                                                                                      1. Market Research Techniques
                                                                                        1. International Competitiveness

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                                                                                    4. Financial Management in Agribusiness

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                                                                                    6. Agribusiness Supply Chain and Logistics