Business Strategy

1. Tools and Frameworks
   1. BCG Matrix
      1. Purpose and Structure
         1. Classification of business units or products
         2. Categories: Stars, Cash Cows, Question Marks, Dogs
      2. Implementation Process
         1. Data Collection and Analysis
         2. Strategic Decision Making based on quadrants
      3. Limitations and Challenges
         1. Overemphasis on market share and growth rate
         2. Limited timelines and neglect of product development cycles
   2. Ansoff Matrix
      1. Purpose and Uses
         1. Strategic planning and growth
         2. Four strategic options: Market Penetration, Market Development, Product Development, Diversification
      2. How to apply the Ansoff Matrix
         1. Assessing current position and opportunities
         2. Risk assessment for each option
      3. Benefits and Drawbacks
         1. Provides a simple, visual framework
         2. Lacks detailed analysis of risk
   3. Balanced Scorecard
      1. Concept and Design
         1. Framework for measuring organizational performance
         2. Four perspectives: Financial, Customer, Internal Business Processes, Learning and Growth
      2. Implementation Steps
         1. Setting objectives and measures for each perspective
         2. Continuous monitoring and adjustment
      3. Advantages and Disadvantages
         1. Provides a comprehensive view of performance
         2. Complexity in integration and changing organizational culture
   4. Blue Ocean Strategy
      1. Core Concepts and Philosophy
         1. Creating uncontested market space
         2. Differentiation and low cost simultaneously
      2. Strategic Process
         1. Value Innovation
         2. Four Actions Framework: Eliminate, Reduce, Raise, Create
      3. Opportunities and Risks
         1. Potential for high growth and profitability
         2. Challenges in sustaining blue oceans over time
   5. Value Chain Analysis
      1. Objective and Principles
         1. Analyzing the activities of a firm and understanding the cost structures
         2. Identifying competitive advantages within specific activities
      2. Steps to Conduct a Value Chain Analysis
         1. Identify primary and support activities
         2. Evaluate activities for value creation
      3. Importance in Strategy
         1. Helps in process optimization
         2. Enables better strategic positioning through differentiation or cost leadership
   6. Porter's Five Forces Model
      1. Framework Overview
         1. Analyzes competitive forces that shape every industry
      2. Application Process
         1. Assess each force individually
         2. Determines industry attractiveness
      3. Strategic Implications
         1. Identifying external pressures
         2. Informing defensive and competitive moves
      4. Limitations
         1. Static model with no consideration for digital disruption
   7. SWOT Analysis
      1. Core Elements
         1. Strengths, Weaknesses, Opportunities, Threats
      2. Process of Conducting SWOT Analysis
         1. Internal assessment for strengths and weaknesses
         2. External environment analysis
      3. Benefits and Criticisms
         1. Simple, flexible tool
         2. Subjectivity and potential for bias in analysis
   8. PESTEL Analysis
      1. Elements and Application
         1. Analyzing Political, Economic, Social, Technological, Environmental, and Legal factors
      2. Usage in Strategic Planning
         1. Understanding macro-environmental factors
         2. Guiding strategic decisions and policy formulation
      3. Pros and Cons
         1. Comprehensive environmental scanning
         2. Ignores micro-level factors specific to a firm