Social media management | Data mining

Social media mining

Social media mining is the process of obtaining big data from user-generated content on social media sites and mobile apps in order to extract actionable patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research. The term is an analogy to the resource extraction process of mining for rare minerals. Resource extraction mining requires mining companies to shift through vast quantities of raw ore to find the precious minerals; likewise, social media mining requires human data analysts and automated software programs to shift through massive amounts of raw social media data in order to discern patterns and trends relating to social media usage, online behaviours, sharing of content, connections between individuals, online buying behaviour, and more. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as these organizations can use these patterns and trends to design their strategies or introduce new programs, new products, processes or services. Social media mining uses a range of basic concepts from computer science, data mining, machine learning and statistics. Social media miners develop algorithms suitable for investigating massive files of social media data. Social media mining is based on theories and methodologies from social network analysis, network science, sociology, ethnography, optimization and mathematics. It encompasses the tools to formally represent, measure and model meaningful patterns from large-scale social media data. In the 2010s, major corporations, governments and not-for-profit organizations engaged in social media mining to obtain data about customers, clients and citizens. (Wikipedia).

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O'Reilly Webcast: The Science of Social Media Marketing

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From playlist O'Reilly Webcasts

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From playlist Content Marketing and Blogging Tutorials

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Social Media Marketing Tutorial - Identifying your audience

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From playlist Social Media Marketing

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Fellow Short Talks: Dr Maria Liakata, University of Warwick

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From playlist Short Talks

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From playlist NLP Summit 2022

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From playlist 27C3: We come in peace

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Related pages

Conference on Knowledge Discovery and Data Mining | Social media measurement | Social media analytics | Text mining | Network science | Profiling (information science) | Feature selection | Statistics | Big data | Algorithm | Social network analysis | Data mining